Mediquip Case Analysis

Art Beaumont, the newly hired president of MediSys Corp, created a core team in August 2008 in order to accelerate the IntensCare project. Team consisted technically competent employee in six areas: research and development, engineering, software design, production, marketing and regulatory affairs. Jack Fogel, a senior production manager was assigned the project leader. IntensCare project was very important to the success of Medisys but the team had very tight schedule. However, differences started to emerge soon after which obfuscated the future of IntensCare project.

The Mission Statement of the Studer Group bears a striking resemblance to the leader who is sought after by so many. The calling (Studer Group, 2017)at hand is to create a better environment for employees, physicians, and patients. The Studer Group measure of success is based on customer evaluations of the Studer Group. The Vision is also synonymous with Studer and simply stated it is : “To be the intellectual resource for healthcare professionals, combining passion with prescriptive actions and tools, to drive outcomes and maximize the human potential within each organization and healthcare as a whole.” Throughout Studer’s leadership he writes of evidence based leadership. This could easily be his brand and his calling card. He is not a leader who feels the need to state his position as the boss, but who offers to serve. He moves forward in decisive action when others are fearful as noted by (Du Pre', 2005), he is not afraid to shed the truth on humankind not even himself. As he candidly describes life’s challenges (Outzen, 2017), feeling like a reject as a child, being an Army reject, alcohol became a life concern, Studer says“I was 31 and had two failed marriages and was way in debt. Something had to change." Something did change within Studer and with the

From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as

Customer Value is ‘the performance characteristics, features and attributes, and any other aspects of goods and which customers are willing to give up resources’ (Robbins, Bergman, Stagg and Coulter, 2012). This broad definition highlights the fact that there are multiple aspects that contribute to create a sense of value within the customer.

Before i go further let me touch on a brief introduction on customer value, customer value can be defined as the difference between what a customer gets from a product and what he or

Understanding PMHNP competences and implementing them in my future practice is imperative as they directly affect the patient’s care and thus the success of my future practice. For the purposes of this assignment the following are the three competencies I will discuss in this forum: (a) leadership competencies, (b) quality competencies, and (c) policy competencies.

I have very strong beliefs about what is right and what is wrong. I’ve also been known to advocate strongly for patients. If I have a patient who I feel deserves more than they are receiving, I will speak up. I’ve run into this most frequently with pain management issues. In the ED there are problems, but it was poor pain management in the ICU that has had the most potential to compromise the recovery of the patient. I have on several occasions taken my concerns of the chain of command to accomplish what I need to for my patients.

Does the firms’ value proposition match with the benefits asked for by the consumers from the target segment?

In Influence: The Psychology of Persuasion, Robert B. Cialdini, PhD, uncovers, through numerous studies, factual accounts, and logical truths, crucial techniques that are indispensable to any person looking to gain a footing in the fields of marketing, social affairs, and everyday interactions. Such techniques are referred to as “weapons of influence” throughout the text, as they possess, as described by Cialdini with the use of clever argument, considerable power in the influencing of fellow humans. With the end of the first two chapters, the third chapter introduces a new “weapon,” being the properties of commitment and consistency. It is established that people, when committed to a position, plan, or belief, are more likely to make decisions that support aforementioned statutes, be it in or against their own interest. This can be observed through several given accounts of social norms, expensive purchases, and adherences to public commitments. In pages 50-100, substantial

Chen, I, J. and Popovich, K. (2003) Understanding customer relationship management (CRM). People, process and technology. Business process management journal, Vol. 9 No 5. Retrieved from http://cis.csuohio.edu/~ichen/CRM.pdf

Petty, R. E., and Cacioppo, J. T. (1986). The Elaboration Likelihood Model of persuasion. In L. Berkowitz (ed.), Advances in experimental social psychology (Vol. 19, pp. 123–205). New York: Academic Press.

An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)

In the various conversations between Thaldorf and the hospital over the price of the CT scanner, there was only a focus on the price and attempting to rationalize why it was so much higher than the competitions. The sales engineer did not adhere to the fact that money

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which

The cumulative impact of Customer Relationship Management (CRM) strategies throughout enterprises continue to illustrate how effective these processes, systems and technologies are for bringing the customers' concerns, preferences and needs into the center of a company's operations. The value of CRM is in changing how companies measure their performance from their customers' expectations, also quantifying the preferences and requirements (Mukerjee, Singh, 2009). Gaining customer insights through the use of CRM can also give companies greater insights into how they can continually improve e-commerce, Web-based self-service and better integrate their existing systems into new Web-based ones (Xu, Walton, 2005). With so much potential value to be attained through the use of CRM and its related technologies, there are a multitude of businesses adopting these technologies.