Case analysis: MediSys Corp.: The IntensCare Product Development Team Situation Analysis MediSys Crop. is a privately held US-based medical device manufacture who started a new project, named IntensCare, in 2006. IntensCare aimed to collect data on patients in intensive care units and post it to a database to share. The launch time was scheduled in August 2009. Six months away from the launch date, the project team still faced many issues that seemed they would not launch the project on time. In
BUSINESS MANAGEMENT AND ANALYTICS BACHELOR DEGREE III course students: Patrick Dorval Simon PlouvierQuentin Chael 2013 11 05 ORGANIZATIONAL BEHAVIOUR COURSE Case 5. MediSys Corp.: The IntensCare 2013 Contents TOC \o "1-3" \h \z \u The introduction (Patrick Dorval) PAGEREF _Toc371460703 \h 2Situation analysis PAGEREF _Toc371460704 \h 3Organization PAGEREF _Toc371460705 \h 3Policies of the organization PAGEREF _Toc371460706 \h 3Key players PAGEREF _Toc371460707 \h 4Problem identifications
Art Beaumont, the newly hired president of MediSys Corp, created a core team in August 2008 in order to accelerate the IntensCare project. Team consisted technically competent employee in six areas: research and development, engineering, software design, production, marketing and regulatory affairs. Jack Fogel, a senior production manager was assigned the project leader. IntensCare project was very important to the success of Medisys but the team had very tight schedule. However, differences started
MediSys Corp.: The IntensCare Product Development Team Questions 1. How well is this team performing? (Scale of 1-5 effectiveness, 5 most effective). Discuss. Team is not performing well. I can give 2 or maybe 3 at most for its effectiveness. Because firstly, there is a serious motivation problem. Beaumont’s new policy of cross-functional team to look at the bigger picture did not change the way of reporting and evaluation of the team members. They were working both in the project and
Case discussions apply these concepts and tools to real‐life situations. Throughout, students learn how to integrate and apply established knowledge about the components of implementation. Upon the completion of this course, students should have a greater understanding of the difficulty of strategy execution and the tools managers can use to make strategy happen. As the title of the textbook indicates, this course is about “making strategy work.” Using this case‐based approach