The primary role of an advertiser is to attract and increase a customer base so as to ultimately produce sales. Leads and brand awareness primarily serve as opportunities for product placement and/or services in front of potential consumer in an effort to influence their behavior. Generally, this influence sparks an interest in the product or service thus causing the consumer to view a webpage (awareness) or click on an advertisement (lead). A company will determine, based on its advertising budget, which method adds the most value to their business. Therefore, best metric for measuring sales would be to calculate the revenue …show more content…
3. What is the best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of click-throughs? Does she have acceptable alternatives?
Sociological Theories of Suicide1478 Words | 6 Pages
is understandable or honorable in some certain situations. The highest suicide rates in the United States occur in non-Hispanic whites and in Native Americans. The lowest rates are in non-Hispanic blacks, Asians, Pacific Islanders, and Hispanics (MedNet 2007). Nearly a million people worldwide commit suicide each year about 30,000 each year in the United States. There are approximately 750,000 attempted suicides each year in the United States (Lewis 2009). Every sixteen minutes someone in the United…
Mednet1895 Words | 8 Pages
poor prospects. Therefore, a successful business model will yield the desired result – reoccurring business from the same customer (behavior), while a poor business model will remain stagnate the growth of the consumer base. In relation to the case, MedNet viewers research symptoms when in a crisis and typically spend longer than usual surfing through medical information. These viewers breeze past the advertisements until find what they believe to be a better solution; making this the desired behavior…