Mednet

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Any sort of campaign is only as effective as the advertising strategy that is backing it. Without the proper advertising scheme, whatever a business is trying to present can only be utilized so well. The Centers for Disease Control's influenza vaccination campaign is a prime example. The campaign properly intrigues viewers, is able to appeal to target audiences, and uses convincing marketing schemes in order to convince people to invest in flu vaccinations.

Televised drug ads have helped to update patients on the positives of pharmaceuticals. The Direct-to-Consumer (DTC) drug ads inform people about medical conditions and the treatments that come with those conditions. As stated by this article, “44% of patients…said that DTC prescription drug ads helped educate them about drugs, medical conditions, and treatments” (“Should Prescription Drugs” 2). For most patients, they are unaware of what is inside of their medications and what the risks are. With prescription drug ads, they allow the uninformed patients to become informed by

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level.

I will begin with the commentary “Advertisements R Us”, by Melissa Rubin. I agree, somewhat, that advertising is a way to hook the consumers. Of course, that is how they expect to sell their product. When a company wants to market their product, they will advertise it to appeal to a variety of consumers. They will try to convince the consumers that they must have the product they are marketing.

Advertisements have one primary purpose that is to persuade. Prescription medications Ads tell the consumers to get treatment and also imply that they have the need for it to solve their problems. Since prescription Ads have been introduced, the pharmaceutical

Sales – are responsible for the advertising of our product. They will represent Innovative Widgets and present our products to potential

RESEARCH PURPOSE: One of the triumphs of the biomedical revolution of the past 30 years is the development of a large and growing pharmacopeia of therapeutic drugs. Used appropriately, these drugs enhance patient’s quality of life, improve functional capacity and sometimes extend life. However in the aggregate, prescription drugs represent a substantial health care expenditure. To ensure steady demand for their products, pharmaceutical manufacturers have traditionally deployed large armies of sales representatives marketing their ways to physician (1). Lately the pharmaceutical industry had altered its marketing strategy by increasing its reliance on direct- to- consumer (DTC) advertising. The amount to money spent on DTC advertising has risen from 600 million to 8 billion in the last decade (2). Almost 145 million U.S. adults look up for health information online in 2008. Views on DTC ads (DTCA) center on three effects: cost, communication, and health of the public. Critics claim that DTCA raises health care costs by stimulating consumers to demand newer, more expensive drugs, often with high profit margins (3, 4). The pharmaceutical industry rejects arguments that DTCA is inflationary, and while not denying the profit motive, it points out that DTCA serves a patient education function. The industry’s argument is that patients are highly motivated to

As a result, physicians are today faced with more patients who seek for their medical treatment based on marketing information than ever before. This shift in the physician-patient relationship to a more interactive, cooperative

Proponents of prescription advertisements contend that they improve communication within the healthcare system, and help educate people about potential risks.

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

From the Pharmaceutical industry perspective direct-to-consumer advertising builds a sense of trust between consumer and drug manufactures; as well as providing consumers with knowledge of illnesses and treatment options. The Pharmaceutical Companies feel that exposing viewers/readers to a high level of symptoms it will prompt the consumers will create and open dialog with their physicians about their health issues, due to the advertisement consumers are aware of side effects allowing them under the guidance of a licensed physician make the best suitable drug option (DeGeorge pg320).

What metrics will you use to determine if the marketing campaign was successful? Which stakeholders will be involved in the reporting effort?

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that