Meeting Hall 's Marketing Activity Implementation Plan Essay

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Allow employees to register for company-sponsored recreational programs, such as soccer, softball, bowling, jogging, walking and other sports.

Communication of wellness activities is important in the workplace. In order to get employees involved in the wellness programs that a company has to offer, many times wellness teams in addition to promoting a regular fitness routine, they will hold a variety of competitions that could include weight loss competitions for a certain period of time. Other competitions may be available for employees who cannot exercise due to physical complications. Wellbeing in the workplace can also include preventive care webinars, stress management seminars; financial 401K planning for the future, smoking cessation, community opportunities and getting involved in charitable events. Some companies are bringing chair massages into the workplace. Some employers believe it makes employees happy, is a stress release, and spiritual uplift.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

The company has paid health club memberships for all employees, including buses run regular routes to transport employees to and from the campus to the gym (Benefits).

The employee challenge would involve departments or groups of employees, families and friends forming teams of up to 12 people to participate in a friendly employee competition to see which team can complete 31 minutes of physical activity on all 31 days, and which teams could accumulate the most total minutes over the 31 days.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

There are a vast number of types of workplace wellness programs. In general, workplace wellness programs encourage people to take steps to prevent the onset or worsening of a health condition or sickness and to adopt lifestyles that are healthier. Businesses may implement many types of workplace wellness programs, from onsite gyms to simple workplace wellness newsletters. While some corporations have instituted very comprehensive workplace wellness

6.0 Preliminary Project RequirementsThe main features of the Recreation and Wellness Intranet Project will be to inform employees about health issues and allow them to: 1. Register for company-sponsored recreational programs 2. Register for company-sponsored classes and programs to include weight loss, stress reduction, smoking cessation and other health related issues. 3. Track data on employee participation. 4. Offer incentives for employees to join programs and do well. 5. Other features as they are suggested by our employees and health insurance providers, if they add value to our business.

the object or situation for which we made this marketing plan is first to meet an academic requirement and the effect of developing expertise in formulating marketing plans, and as a result of this marketing plan will inevitably improve our

The Recreation and Wellness Intranet Project is assigning from Manage Your Health, Inc. (MYH). This intranet project provides an application on the current Intranet to help employees improve their health.

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

This encourages them to interact with other employees that carryout similar duties as a given employees, and/or with an employee that they normally would not interact with. Informal teams meetings can be encouraged to offer training camps and to discuss new ideas and improvements that can be made on the job. By allowing “social interaction, employees begin to feel that they are a part of a team.”(Davidson 2005 p.307)

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.