Mega Bloks operates as a toy construction Montreal-based company. Mission: to nurture creativity in every child and every family. Target group: children of all ages. Product (marketing activities): construction toys. Channels of distribution: retails, including chain stores, specialty stores, distributors, wholesalers, department stores, online retails. Geographical segments: North America and International (approximately 100 countries). Main competitor: Lego.
A. SWOT Analysis: internal environment and marketing mix implications.
• Diverse range of high-quality products recognized for innovation, educational value and endless possibilities for immersive entertainment
Has a wide selection of products for children of the age range from 0 to 8+, such as construction toys, play sets, puzzles, and craft-based products. Products are loved by children for their features (color, design) and appreciated by parents for their educational and development benefits.
• High popularity of the company and the brand
Second large construction company in the world after Lego with a distribution network over 100 countries that constitute a significant competitive advantage. Distribution channel includes popular retails such as ToysЯus, Wal-Mart, Target, and the world’s largest online retailer Amazon.
• License to use popular characters, such as SpongeBob, Hello Kitty, Barbie and Power Rangers
Make more games that can also target female gender. A high demand of Mega Blok’s products