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Mega Vid : Strategic Plan 2015

Satisfactory Essays

Mega-vid
Strategic Plan 2015

Various media reports have criticized Mega-Vid, claiming that several of the video games we released over the years, are too violent. Additionally, claims that individuals who engage in playing these games regularly, may become violent as the games are seen as encouraging violence. The media is portraying Mega-Vid as a “sin company”, which is not the image our company wants to portray. Due to the recent negative attention, sales for the 3rd quarter have slightly fallen below projection.
In an effort to determine the best approach to address the above mentioned challenges, our strategic planning team examined the strategic plans of both Coca-Cola and Marlboro. Both companies have faced similar challenges in the past. We evaluated their solutions to determine if Mega-vid could adapt any of their successful resolutions to add to our plan.
Coca Cola determined their sales were flat in 2004. Components of their strategic plan included:
Provide a clear company vision grounded in brand belief & behavior
Focus and find efficiencies in core business
Expand business wisely (pick regions and markets that have a need)
Improve leadership training and employee feedback systems so employees perform at their best
Foster open communication with key stakeholders (consumers, customers, shareholders)
Empower employees to bring your vision to life (let them own the plan)
Setup unifying systems for internal communication, so everyone is on the same page

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