Meli Marine Case Study

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Meli Marine Case Study Strategy Analysis Significant Factors For Attractiveness of The Industry • Global commerce trade is primarly dependent on trans-ocean shipping; roughly 90% of general cargo is shipped via container Based on the container shipping value chain, there are several segments to expand and integrate the business and enter the market. This would provide benefit of business diversification hence decreasing risks According to the volume of growth of shipping lanes (Exhibit 6), every lane has steadily increased during the last years and is expected to grow further in the future • • Meli Marine’s Strategy to Compete in The Industry 1) Greater flexibility in the cost structure by selling older vessels, adding smaller more…show more content…
• Furthermore, the sum of the two lanes, Asia-North America and Intra-Asia, would account for roughly 41% of the overall shipping trade. Therefore, Meli Marine will benefit from the entering in the Asia-North America lane. Recommendation: Proposal For Future Action The main factors to consider for the future: • Meli Marine has perceived an increased demand by its customers for shippings in the Asia-North America lane. The expectation shows that Meli Marine could meet a drop in the growth of its lane in respect to the previous years while Asia-North America lane growth is expected to increase. Therefore, it is important taking in consideration a diversification. Meli Marine has built a strong relationship with customer due to several factors described previously, therefore it can be stated that its business model could even succeed in other lanes. Teeh-Sah

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