Melissa And Doug Mission Statement

As kids people played with toys, everyone has memories of their favorite toy and used their imagination to make them seem out of this world. But where did your favorite toy come from? A cartoon, an animal, or perhaps from a weapon? How would the idea of a harmless toy be inspired by a weapon? You will be surprised what toys were once ancient killers.

Lego Corp was established in 1932 by founder Ole Kirk Kristiansen. With just 10 employees, they start crafting wooden construction toys. The most famous of these were the wooden duck. As the popularity of plastic toys rose in the mid-1950s, the company did away with wooden toys and started focusing on manufacturing plastic automatic binding blocks. As early as the beginning of the company, their motto was “Only the best is good enough.” High quality and safe products have been the focal point of LEGO Group for decades. Over the years LEGO Group has kept its word on that motto and has supplied millions of families with creative toys that last.

doll endowed with extremely exaggerated features, which originated in a more adult venue, is a fact I find very important as I investigate the effect toys like these have in the hands of children.

We all know and love Lego. A classic toy that has fuelled the imaginations of millions of children worldwide for decades. It has become so popular that adults are an increasing market share for Lego with Brad Pitt, David Beckham and Will.i.am all playing Lego. Below is an example of a broadcast showing how these deceptively simple toy blocks are made.

The company LEGO is one of the most famous corporations in the world when it comes to children's toys. They have developed since 1932. Although the slogan has changed over time the motto of the company stayed the same ‘‘Only the best is good enough”. Lego claims to be the largest toy company in the world, with a consumer base in the millions and a revenue increase of 11% after Lego movie. With a total sale hit of $2.03 billion dollars in 2014.Lego promotes a large platform for creativity. With a big enough collection, you can make anything in the world. Although Lego was aimed to appeal young male and female users the manufacture introduced Lego friends in 2012, aimed specifically at girls. This set includes almost every female stereotype.

I still remember when we children, our parents had been very strict with the toys we could play with, that is because though we think they were not letting us have the full enjoyment a child should have we now think they were right in doing what they did. A very simple reason to this is that toys for a kid means happiness but also serves as a tool and shapes the mentality of the child itself, the toy we choose it defines us.

LEGO,  like  most  companies  in  the  toy  industry  are  fighting  to  stay  profitable  in  this

Based on my research conducted on children’s toys earlier in unit one, I had the chance to analyze and understand the impact that they have on the development and functioning of the child. Reflecting back on my own experience with toys, I concluded that certain toys in my childhood had a significant impact on my development, while other toys may have hindered my maturation. For instance, playing with blocks and creating structures allowed my creative outlet to develop while utilizing my faculty of wonder, as well as my understanding of and balance and physical awareness. In spite of that, the overall quantity of toys that I had acquired over the years of my childhood, had caused me to rely on materialistic entities as a source of distraction, and as I developed I looked to find satisfaction in material objects. In contrast to this, Ponijao’s exposure to toys is very limited in comparison to the sources of entertainment the other children in the film are familiarized with, based on the progress of

Based on the case study Lego appears to be using the Focus strategy. Michael Porter proposed three generic strategies Cost Leadership, Differentiation and Focus. Focus is a strategy where organization focuses on specific niche markets; this may include a particular geographic region or particular segment of customers. Organizations which use this strategy develop their products after having a study of dynamics of the segment and unique needs of customer. Lego before the appointment of the new CEO appear to use the focus strategy as their top priority was always to focus on innovation and creativity with taking profits into consideration. Add to that the case study also mention that Lego used to create products that primarily targeted boys. After the appointment of new CEO Jorgen Vig Knudstorp the company appears to have changed its policy form Focus to Cost-Leadership. Cost-Leadership is a strategy where organizations focus on gaining competitive advantage by offering products and services at the lowest possible price. They achieve this by increasing profits by reducing production cost and other way is to increase market share by reducing the prices of products compared to the competitors. Knudstorp after taking charge of Lego changed their focus on reducing the production

LEGO Group was formed by a carpenter Ole Kirk Christiansen in 1932 in Billund, Denmark. The Word, LEGO was meant to attract kids of various age groups, it is derived from Danish phrase, “leg godt” meaning: “Play well”. Initially LEGO was produced as a wooden brick, with their motto, “Only the best is the best.” The LEGO Brick was produced in 1958 composed of interlocking tubes that offered unlimited building opportunities. The purpose of The LEGO Brick was to inspire creative and controlled problem solving, while adhering to common curiosity using your everyday imagination (Sandgaard Jensen). It was awarded “Toy of the century” by Fortune Magazine, as well as British Association of Toy Retailers. LEGOs was sold in more than 130 countries. A couple major products include: Pre-school products LEGO DUPLO, Play Themes LEGO city line, BIONICLE, and many more Licensed Products built up around movies or books also including a LEGO Education Board game. Market sizes category US, Australia, United Kingdom, New

As their name and ideal, Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks, but also effective educational tools, the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the overall toy market faces challenges, LEGO’s revenue and profits are increasing rapidly, especially since 2005. This profitability didn’t change even in the current recession in the global market. The LEGO Group achieved record-breaking profits in

The Lego Company, was founded in 1916, by Ole Kirk Christiansen in Billund, Denmark. The company quickly expanded, producing double-digit sales. Then, with the development of social media Lego appeared to hit a brick wall when faced with the challenge of how to market their Lego Bricks on the social web. Jack McKee, a former social media practitioner at Lego, “was able to help change the culture within the organization, so they could use the social web to build relationships with customers, generate new product ideas by sharing propriety information, and better understand their customers.

As a parent it is a guarantee that you are going to buy your kids toys. Even so, it is important that you by them safe toys to play with and just blindly buy them anything as long as it is going to keep them busy and give you some time to concentrate on yourself. It is fun to play with toys but these toys can also have some hazardous implications to the health of the child. In each and every year, children are taken to the emergency department because of injuries that are closely tied to toys. Choking is the most common case reported because the kids keep eating various objects given to them as play toys. It is important that you, as a parent, be very cautious of the kind of toys that you buy for your child. Each and every toy is labeled according to the age group it is intended for but even so, parents should ensure the kids are supervised during play time to avoid any inappropriate use of toys or games that may cost you a trip to the emergency room.

The LEGO Group is a privately held company based in Billund, Denmark. It was founded in 1932 by Ole Kirk Kristiansen, initially a small carpenter’s workshop (Lego Group, 2011). It has since grown into a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys (Keynote, 2010). The LEGO Groups core product is a line of plastic, interconnecting building bricks, predominantly targeted at children aged 3-14 years, sold in over 130 Countries (Encyclopaedia of Consumer Brands, 1994). The LEGO Group operate globally in the Toys & Games sector, with the UK market valued at

The early toy industry began in Nuremberg and Groeden Valley, Germany in the fourteenth century where craftsmen carved dolls and animal figures out of wood for youth children to play with. Today, action/accessories/role play figures and dolls are bringing in enormous revenue for companies in the