Melissa Mccarthy: 'I Need A Hero'

Clearly, the purpose of the advertisement is to sell the new Nissan Leaf. The company’s stance reveals a commitment to saving the environment through technology; they seem to be admitting that global warming is real and that the automobile industry is one of the primary culprits.

The 2017 Kia Niro Hybrid “Hero’s Journey” commercial starring Melissa McCarthy demonstrated the strongest understanding of consumer behavior, in my opinion. Melissa McCarthy, when not working as an actress, devotes a copious amount of time to environmental causes. During the commercial, Melissa is on a journey to help environmental causes of all types. She is seen driving the Kia Niro hybrid throughout the commercial while constantly taking calls from different foundations that need her help. This is a commercial that could easily be forgettable, however Kia adds a twist onto her journey, creating a comical series of unfortunate mishaps. With the environment in mind, Kia targeted and appealed to a broad spectrum of viewers, including: anyone in the market for a new Crossover, anyone interested in hybrid vehicles, environmentally friendly and tech savvy people, fans of Melissa McCarthy, etc. While this add appeals to all generations, it especially appealed to Millennials. Recent studies have concluded that almost 80% of millennials “agree that driving an eco-friendly car is the primary action they’d take to make their lives

In this commercial it starts of with a sad song performed by Sarah McLachlan, and a fact that “every hour an animal is beaten or abused”. This is a very good attention getter using the appeal

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

As the people are watching the television, millions of dollars are used in the commercials. All commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend significant amounts of money, so that consumers will be able to buy their products. One of the commercial that stands out to the me is the Hyundai Genesis with Kevin Hart entitled “First Date. The makers of the commercial use a variety of techniques to persuade people to buy a Hyundai Genesis because of a special feature that other cars don’t have. By persuading people, the author has a purpose, audience to make this commerical. Also they use rational appeals such as ethos,pathos and logo.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.

Pathos: This ad also uses emotion to persuade the viewer to vote for Hillary. A dad tells the story of his son giving up his life to save others. At the end of the video, the dad asks if his son would have had a place in Trump’s America if his son was still alive because his son

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

The Kia commercial, “Hero’s Journey”, starring Melissa McCarthy portrays Melissa as a witty hero. As Melissa embarks on her journey in her shiny new Kia Niro, she begins to receive multiple calls regarding her assistance. At the start of her travels she is needed to save the whales in the middle of the deep sea. While completing this task, Melissa resembles a fisherman, with her long yellow coat and bright orange life jacket. Continuing her drive through a snowy forest, she is now needed to help save the trees. During this job, she exhibits the look of a lumberjack; a plaid shirt, construction boots and light washed jeans. Next, as her drive continues the climate progressively becomes colder. On her next mission to help save the ice caps she

In the Kia’s commercial of NIRO Hybrid; “ Hero’s Journey, starring Melissa MCCarthy. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. This ad uses pathos to persuade the audience to buy the NIRO

Another typical commercial that has a great influence to charity of customer is: Tide Loads of Hope. It attacked directly to customer’s charity with the message: littlest things can make a big, big difference. On the commercial, they ask us go to www.tide.com and purchase a Tide Vintage T-Shirt for helping people who get affected by disaster. This commercial appeared after Hurricane Katrina, and Louisiana disaster, and Hurricane Ike. By attacking charity of everybody, this commercial appeal to the viewer’s pathos: by buying a Tide Vintage T-shirt, we together can help people affected disaster by sending Tide’s mobile Laundromat fleet to the location affected by disaster for free service as washing, drying and folding the clothes. Especially, all profit from this program will support for families affected by disaster, so we buy Tide product not only for cleaning clothes but also for helping disaster victims. Because of the importance of supporting disasters victims, the well-designed

The Kia Niro 2017 Super Bowl commercial, “Hero’s Journey”, is persuading the audience to buy the most fuel efficient crossover. Kia begins the commercial with Melissa McCarthy in a eco-friendly Kia Niro. McCarthy gets a phone call in the Kia Niro about “saving the whales”. The scene then changes to her on a small one passenger boat in the ocean with a flag that says “save the whales” on it. All of a sudden, a whale hits the boats she is in, and she goes flying into the side of a large cargo ship. The second scene in the commercial focuses on saving the trees. It shows McCarthy at the top of a tall tree, putting a sign on the trees that says “save the trees”. As she kisses the tree that she is holding onto, a logger cuts down the tree she is at top of. The tree falls and McCarthy falls of the tree that falls off a cliff. The next section of the commercial focuses on “saving the icecaps”. McCarthy gets to the top of an iceberg and sticks a sign on it saying “save the icecaps”. The sign then breaks the ice cap in half, causing McCarthy to fall through the crack. She hits her back on the sharp edge of the icecap and falls into the water. The fourth section of the commercial focuses on saving the rhinos. McCarthy is shown running from a rhino holding a sign that says “Save the Rhinos”. She gets hit in the back by the rhino and gets stuck on the rhinos horn. The commercial then switches gears to the Kia Niro driving down a road. The commercial closes with the phrase “It's hard to be an eco warrior but it's easy to drive like one”.