975 Words4 Pages
Introduction Pepsi-Cola had been around since the late 1800, it was invented by Caleb Bradham, a pharmacist and drug store owner in New Bern, N.C. His invention was sparked from a hot and humid day in N.C., he wanted to invent a refreshing drink that would quench his customers thirst. His mixture of kola nut extract, vanilla and rare oils, became popular with his customers they named it “Brad’s Drink”, in 1898. With the overwhelming respond by his customers and sales of the soft drink, Caleb was convinced he should form a company to market it, so, the birth of Pepsi-Cola was born. Today, Pepsi is one of the world leaders in convenient snacks, foods and beverages with revenues over $60 billion and employees over 285,000 employees.…show more content…
The Refresh campaign had a positive impact on Pepsi, it allowed them to show that they care and concerned about people. PR news reported that due to the Pepsi Refresh campaign that independent analysis showed Social Media Marketing strategy and Viral marketing benefits has received tremendous interest because of it. Will the Pepsi Refresh campaign be successful, I believe so. Significant issues of the Industry  Even though, the Pepsi Refresh campaign was a great challenge and change for Pepsi, it was a great opportunity for Pepsi to show the world and communities they care, by giving back to the communities. I believe the campaign decreased Pepsi their revenue and profit, despite the outcome of the campaign. Pepsi and the Super Bowl are like America and apple pie. That is the time when they capture the attention of majority of the customers. Viewers of the Super Bowl look forward to see what new commercials will prevail. They took a big gamble with the campaign, now they need to regroup and come up with new strategy to continue to be competitive with their competitors and keep their employees productive and knowledgeable. Why not, do both the campaigns and the Super Bowl?  Pepsi will face challenges as they branch out in the market globally. One of their challenges will be with Human Resource Outsourcing. Human Resource Outsourcing will appeal to a wide variety of cultures. Outsourcing could help

More about Memo

Get Access