Memo from Executive Team to Ceo

We must know which visitors we can expect. For example, guests for a wedding (because a wedding will be held in one of the halls of the hotel), or businessmen who come for a business meeting, or a family on vacation.

Pricing: affordable rooms, various types of room , special offers for multi-night stay, last minute deals and varied of room rates.

As you may have noticed I have been your facilities the past few days, it has come to my attention as we the NCOs in the 7th TB(X) truly need some good Senior Leadership NCODP. What this means to me is that MSG Akins is not doing his job, because if I was we would not have so many issues with the NCOs in our dining facilities. I understand this and I will fix it. I need both managers to look at my calendar and see what day I have free. I would like to have a few hours with the NCOs only to discuss what is wrong and start fixing what is broken. When scheduling this time with the NCOs, please make sure they are all available. The only thing they should be attend is this important training.

When analyzing the operations side of the Regal Carnation Hotel, we thought specific questions could clarify the situation. The first question we posed was “Why would the hotel offer such a low price to customers if they are trying to compete with higher end hotels on their website?” When a hotel wants all the money up front with no possibility of a refund, they’re sending a discrete yet emblematic message to the prospective consumer that would seem to be a prototypical bait-and-switch operation. Because of the remote location, customers wouldn’t be able to verify and match the value of the hotel to the perceived market. Customers commit to the hotel as soon as they set their reservations, and almost undoubtedly they are disappointed and become a subject of a unique case study.

Ten have a non-ocean, side street view. These are the most affordable option at an average room rate of $127.75 per night in December. There are ten rooms that have a bay window with a partial ocean view. These partial ocean view rooms are the second most affordable at an average room rate of $155 per night in December. The most expensive option is the full ocean view room which averages $254.56 per night in December. A discount of 10% is offered for stays beyond seven days in length. In December a total of $679.05 was discounted as a result of the extended stay program, this equates to a loss of 3.27% of the total revenue of $20,751.45 earned in the month of December. In addition, the fifth and sixth guest per room pays an additional $20.00 per night, per person fee. A total of $460.00 additional revenue was garnered from this fee (2.22% of total revenue). The average length of stay per room is 3.67 days. The average number of visitors per room type is 2.3. The base income per room averages $714.35 for the month of December. The strongest customer base is those in the ocean view room as they are more fully booked than the other two room types. The ocean view rooms accounted for five of the top six most revenue producing

2. Reward Program for businesses. By instituting a reward program with businesses, it will allow business travelers to stay at the hotel for a discounted price for Sunday through Thursday lodging through his or her place of employment. Instead of attempting to find the best rate. The company knows that when an employee goes to this city, he or she will stay at the Amber Inn and the company books it for the employee. This will increase the business traveler base, which is already predominant. However, this will decrease the overall revenues for the organization.

The Hotel Monaco recognizes that 65 percent of their clients are business travelers and therefore accommodate this clientele’s stay with the appropriate amenities. They do this by providing three meeting rooms, each guest room has a two-line phone and a fax machine, they provide business services at the front desk, and have full audio/visual department. Where they go above and beyond is being the Hotel Monaco is of a boutique design with 192 rooms priced in a four-star range they provide the same quality and services of a luxury hotel but in an atmosphere of staying at a friend’s home. These adaptations in their operational organization to better suit the needs of customers within varying regions of operations have effectively proven to be profitable.

The hotel chain, Astor Lodge and Suites, Inc., operates 250 properties in 10 western and Rocky Mountain states. The company’s customer base primarily comprises business travelers. In addition, the locations of the properties surround airports, large regional shopping centers, and major highways close to suburban industrial sites as well as office complexes. Projections of 2005 fiscal year forecast a fifth consecutive year of a gross loss for the firm. The estimates include an anticipated $422.6 million in company lodging revenues but a net loss of $15.7 million for 2005. As a result, Joseph James, president and CEO of Astor Lodge and Suites, Inc., initiated a challenging goal for executive management to devise a strategy achieving net profits in two years and sustaining positive growth in the future.

The mission of the hotel is to cater to a professional clientele who is likely to increase the revenues of Amber Inn. These kinds of patrons do not worry about price since most of the times they are covered by the Company they work for and they tend to have a prolonged stay. The necessities of those customers are more regular than the individuals that are on a vacation trip; thus, there is no difficulty to find out what do to. For instance, internet services would suffice those on a business trip whereas those on a leisure trip would worry about entertainment such as live music. Some researchers suggested that, the publicity is unnecessary in determining which hotel to choose. Internet can be a primary factor, as a sales element such as hotels.com. I advise excluding or decreasing ad for almost 4.4 million, lowering the

will lead to an allowance for a higher volume of customers in both areas which increases our

The main objective of the company is not only to attract but also to retain staff who are interested to work in the hotel business for the five-star level of high service, taking into account the wishes of clients, and which offers an innovative, dynamic environment and reflects the culture of the local country. To achieve this, Hyatt strives to be a company listening to well-informed and concerned people. Hyatt provides plenty of opportunities at all levels for their employees, which are accompanied by numerous development

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

The Economic conditions challenge the hotel to achieve business and profit margins. Due to the economic crisis, it is becoming difficult for the hotel to maintain Ionian Hotel Enterprises S.A. brand as a lesser amount of capital given to run the operation.

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

special attention should be given to maintain quality in the case of the Hotel and