Menards

1336 WordsDec 2, 20096 Pages
Consumer Behavior of Menards Customers Menards Inc. customer base is from low, middle and upper income shoppers. Customers shop at Menards because of low prices and excellent advertising schemes. Menards prices give the Company a competitive advantage over Home Depot and Lowes. They have employees in each market to shop at Home Depot and Lowes to make sure Menards is the lowest price in that market. Menards advertising scheme is to keep the song, “You save big money when you shop Menards,” alive in the customers mind. The Company remodeled their stores with lower shelving, added lighting, more displays and expanded the aisles in order to accommodate the women shopper. Then Menards, Inc. upped its advertising costs to gain more female…show more content…
This act prevents Menards Inc. from receiving huge discounts for buying in bulk. Menards has an advantage over Home Depot and Lowes because Menards manufactures some of its products so it can prevent the middleman to gain more profit. Menards follows The Occupational Safety and Health Act (OSHA), which require Menard Inc to furnish a place of employment free from hazards that can cause death or serious harm to employees (Greenaugh). Menards does a great job at protecting employees when compared with home depot, Home Depot had nine deaths between 1999 and 2003 and by not following OSHA standards, Menards Inc. had no employee deaths (Lovell). Menards has to follow the Environmental Protection Agency (EPA) rules because they do manufacture their own pressure treated lumber and the Company sells treated lumber, paints, glues, and other chemicals (Van de Kamp Nohl). The EPA fined Menards for illegal dumping hazardous waste dumping and for polluting a river in Sioux Falls, SD that ran through the Company’s property (Risner). Because Menards carries food products, the Food and Drug Administration also regulate them (Keeping). Besides all the federal agencies listed above each store has to follow local and government laws of the city and state the business operates. Managerial Variables Menards offers both products and services they sell many items from food to lumber in the
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