Mendocino County Tourism Impacts

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Tourism is a very large driving force for the economy of Mendocino county. Lodging, bars and restaurants, grocery stores, gas stations/convenience stores, and retail/shopping stores are the groups of businesses that feel the impact of the 306.6 million dollars’ tourists spend in the county every year. Money spent from tourism has many social impacts such as identity and pride in the community which keep residents in the area, increased migration to the area for those seeking a better life for themselves, and opportunities for growth for small businesses which also enable a “way in” for potential new residence to the
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