Men's Health Magazine Analysis

trend, saying, .I think I know more about the black male because I am male myself. I

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

The Identity of African American Men: How has it been displayed in the Media; negatively or positively?

Black men are underrepresented in the media. For example: As “talking heads” in the news, technology users in commercials, users of luxury items in ads, and well-developed characters in games and shows.

Race in the media is a very sensitive issue now a days. When it comes to minorities we can still see that the media portrays us in a bad light. The image of blacks in the American media has changed over the past two decades with the civil rights movement, changes in attitudes towards minority groups, and increased sensitivity on the part of those who and project these images. An examination of the image of Blacks in the articles and advertisements to show attitudes subtly represented, and these attitudes can be linked to historical and social realities of the time.

Rhetorical Analysis for “On Covers of Many Magazines, a Full Racial Palette is Still Rare”

Department of Health & Human Services the group of people who are disproportionately affected by HIV are African Americans Gay and Bisexual Men. From 2005 to 2014, diagnoses increased 22% among all African Americans Gay and bisexual men and 87% among young African Americans and gay and bisexual men. By the end of 2013, an approximation of 493,543 gay and bisexual men were living with the HIV infection. Of those, 152,303 (31%) were African American, 210,299 (43%) were white, and 104,529 (21%) were Hispanic/Latino (U.S. Department of Health & Human Services, 2016). Socioeconomic factors limited access to quality health care, lower income and educational levels, and higher rates of unemployment and incarceration may place some African American gay and bisexual men at higher risk for HIV than men of some other races/ethnicities.

African American men have a lower exposure to tobacco, yet 50% are more likely to get lung cancer compared to white men. There are several diseases that strike or target African Americans, it may be a genetic or a non genetic health issue, but very common to them. Non genetic diseases that are more common within the African Americans are lung diseases, heart diseases, and diabetes. A genetic disorder would be sickle cell anemia. While they affect other races as well, african americans are more likely to get them.

Diversity is now, more than ever before, at the forefront of the American conversation. Black people have been slowly but surely making gains in today’s society and in ways that were not possible before. African Americans are more educated and more affluent, and more important as consumers than ever before. By 2017, they are expected to have a spending power of 1.3 trillion dollars (Resilient, 2013). Young, influential, and brand loyal, this group should be the target of many companies. Interestingly enough, there has not been much of an effort on the part of marketers to appeal to this growing group. Additionally, the lack of diversity as well as the alienation of black people in the media is not doing much to allow a wider range of companies to reach them. Black Americans are a powerful group, and smart marketers will put a focus on investing in them to increase their market share.

In the April 2008 issue of Vogue magazine, harvested attention, by having LeBron James of the Cleveland Cavaliers on the cover displaying an all familiar pose on the cover. The image was simple, 6 foot 9-inch black man, bearing teeth, dribbling a basketball and clutching Gisele Bündche a white woman in arm. Reaching over a million readers per month, the magazine perpetuated an age old stereotype. “The Black Brute caricature portrays black men as innately savage, animalistic, destructive, and criminal -- deserving punishment, maybe death. This brute is a fiend, a sociopath, an anti-social menace. Black brutes are depicted as hideous, terrifying predators who target helpless victims, especially white women.” Charles H. Smith (1893), Dr. David

The article that I will be examines is “Booty call sex, violence, and images of black masculinity” by Patricia Hill Collins. The author has examined the black experience and how the media misrepresents black men; these effects are still felt in the present. Collins was using different forms of media such as sport, film, and historic events. To help the readers to learn where hyper sexuality, violet, and criminal stereotypes of black male come from.

In society today African American men are portrayed as musicians (rappers), athletes (basketball or football), criminals, uneducated, unemployed, lazy and are seen as very religious. African American women are seen as having daddy issues, being angry at all times,

“The sensitivity around stereotypes and distortions largely arises, then, form the powerlessness of historically marginalized groups to control their own representation.” Since Black people are the minority, they have no control over how they are represented in the media. As Shothat had mentioned in his article, “In the media there is a tendency to represent Black males as potential delinquents.” The misrepresentation of most Black males, affects them significantly; therefore, since they

As time has gone on, African-Americans continue to show society why we are all the same and how they have excelled in certain areas. One way that this is shown is through the use of magazines, one being called Essence magazine which shows strong and powerful black women. Essence magazine has a slogan of 'Where Black Women Come First', which gives black women entertainment, news of today, and even motivation in the magazine. Essence states that it is not just a magazine but it is a product that has changed Essence and has grown to be a cultural foundation in the African-American society. Others have their own personal view on the magazine, such as comedian Chris Rock, who is on March's cover of Essence. Rock claims, "I’ve never done a movie, any movie, the silliest movie, where someone, some studio person hasn’t gone, ‘Does the girl have to be Black?’ It happens every time,” he says. “Black women get paid less than everybody in Hollywood. Everybody’s talking about Jennifer Lawrence. Talk to Gabrielle Union. If you want to hear stories, talk to Nia Long. Talk to Kerry Washington. They would love to get to Jennifer Lawrence’s place, or just be treated with the same amount of respect.” (Toni Akindele, February 26, 2016, Pg.17) Chris Rock believes that black women as actresses are underappreciated and looked past at. Women in general have been mistreated, even though women have achieved so much they still have to do things to show their success such as showing their

The problem is that people quickly start to stereotype black men and think that every man is up to no good. But people don’t see it that way they just quick to go spread the word around. They should consider taking more time in understanding how black men are. There are several black men today that can be the kindest person in the world but, nobody will never see it. They always judge you base on your race and gender. How come black men are always the ones to get judged but not women? I don’t think that’s right. This article not only have me emotionally connected but it’s brings a requirement for a change to be made in today’s world. People need to stop stereotyping black men based on what they heard or seen. If they can’t state facts, then there is so need for all the unnecessary