Men's Men and Women's Women

Decent Essays
Men’s Men and Women’s Women
-Steve Craig

Medha Aravind
Essay 2
Professor Zeuguin

Large advertising agencies have evolved pseudo-scientific methods through experience, research and intuition that yield a demographic profile of the target audience, who are the most important predictors of purchasing behavior.
Advertisers carefully craft their ads to appeal to male and female consumers, respectively.
For example, advertisers use the daytime to reach women who work at home while prime time is used to reach women who commute to work daily and weekend sports periods are optimum time for advertising products and services aimed at men.
Steve Craig in “Men’s Men and Women’s Women”, claims that just as
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A woman is portrayed with a desire to attain and maintain her physical attractiveness in order to maintain her family’s unity and security as she is always portrayed with a husband, small children and a house.
Dieting is a difficult form of self-deprivation but the woman hates her overweight body. Therefore, the ad promises to
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