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Men's Mens Women Analysis

Decent Essays

In recent discussion of the drastic marketing campaigns that companies utilize a controversial issue whether the massive growth of popular culture in today’s diverse society has created a need for mass advertisement and marketing. From this perspective, advertisement and marketing companies continue to exploit the slogan “Sex Sells.” Advertisement campaigns continue to target women as a sex object for men’s sexual prejudice. The main idea behind this campaign is that men’s needs are more important and significant, and women’s are not. Advertisement and marketing campaigns have gone too far and they devalue women. As Steve Craig said in his article “Men’s Men and Women’s Women”: “Advertisers therefore portray different images of men and women in order to exploit the different deep-seated motivations and anxieties connected to gender identity” (189). What Steve Craig refers to is that …show more content…

The advertisement and marketing campaigns have evolved into a complex science. Companies choose to show advertisements at specific times of the day in order to capture the targeted audience in the selected target market. The target market comprises off geographic location, demographics, psychographics, behavioral and product-related segmentations. The targeted audience is composed of individuals from a specific gender, age group, marital status or a combination of factors.
Advertising companies have been taking advantage of the concept that “Sex Sells” more and more during recent years. Sexualized promotions, and advance consumerism because these attractive pictures and video clips draw in the eye of the viewer. Since numerous standard women endeavor to feel appealing and lovely, as such, they seek to take after the women showed in these ads. A more particular sub-classification of sexualized ad is sex notice, which the specific end goal is to delineate pictures that show cliché sex

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