Men's Women Analysis

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

For example, advertisers use the daytime to reach women who work at home while prime time is used to reach women who commute to work daily and weekend sports periods are optimum time for advertising products and services aimed at men.

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

In the short article by Steve Craig, Men’s Men and Women’s Womens, the author gives an important special to how television commercials portray gender to different audiences. He describes how an advertisers creates their attractive advertisement to appeal either male or females consumers.An advertisement that targets a specific gender to give interest to the gender to consume their product. Secondly, specific advertisement are played at select times to be seen by a specific set of people. But most importantly television programming is gendered by creating advertisements with considering their target audience needs and to give pleasure to their fantasies. I agree with this type of method to attract society to make money.

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

The article, “Looking at Women” by Scott Russell Sanders published in The Norton Reader, 13th edition, embarks on a journey to find out why men look at women. Sanders starts off with his personal encounter as adolescence were he was told not to look at women out of lustful desire, because women would not want to be stared at like that. He also wondered from his early college days, were his bunkmate had pictures of nude women and he and others would endlessly stir at these pictures. Sanders questions whether women enjoy being looked at by men and how should men look at women. He uses quotes from people and facts to find answers to these questions. He also analyses the problem from global perspective. He wonders why women try so hard to look good. He concludes with the fact that women like looking good, but they sometimes don't like it when men stare at them. Sanders opines in his thesis that " to be turned into an object – whether by the brush of a painter or the lens of a photographer or the eye of a voyeur, whether by hunger or poverty or enslavement, by mugging or rape, bullets or bombs, by hatred, racism, car crashes, fires, or falls – is for each of us the deepest dread; and to reduce another person to an object is the primal wrong” (188).

The majority of the participants said that beer and women are mainly the first two things that they think about when seeing a commercial directed towards men. The participant who responded ‘sometimes’ commented on a particular commercial with two girls wrestling and taking their clothes off in a fountain— “Are you kidding me!” Another participant made the comment of “They show beer commercials with women on them. If you were a girl, would you go grab a beer b/c a woman said to? I think not!” Amazingly so, when responding to the question of whether or not women are used inappropriately in these commercials, five people said yes, three said no, and two said sometimes. A male participant gave a response of “women are used too often as a source of attention while men aren’t.” However, another male participant quoted, “No, sex sells!” Every one of the participants said that there is a certain type of women used. The top three descriptions of her were—big breasted, slim, and attractive. Other answers were blonde, smiling, tall, curvy, long hair, and model-like.

Visual representation of reality, as seen through mass media, is acknowledged by sociologists to be influential in shaping people's views of the world. Our everyday realities are articulated mostly by what we see in the media. The role of advertising in this interpretation of reality is crucial. The target audience's self-identification with the images being a basic prerequisite for an advertisement's effectiveness, makes advertising one of the most important factors in the building of behavior models and values systems. The way a certain notion is managed at a visual level determines how people will perceive this notion and whether they will identify with it or not. Meaning is encoded in the

The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

Advertising has become the new form of reaching out to the greatest numbers of people and advertisements are a necessity for a business to succeed. This era has become desensitized and less focused on personal connections which is why advertisements have become a large focus to business owners because they are able to provide information on their goods and services without reaching out to make personal connections. An advertisement directly appeals to the viewer in their own ways by making people want something they don’t already have. This paper will include the effects advertisers have on men and women regarding ethics and how they influence the viewer. The explanation on techniques used by advertisement to persuade a consumer and pressure them into purchasing the product and/or service. And finally the explanation on how advertisers use ethics to increase sales and demand while providing false and unethical ads.

In this climate, “femvertisng” ads are well-received: 51 percent of women polled like pro-female ads because they believe they break down gender-equality barriers, and 71 percent of respondents think brands should be responsible for using advertising to promote positive messages to women and girls. The survey also showed that femvertisng pays off for brands – 52 percent of women polled had purchased a product because they liked the way the ads portrayed women.

The first chapter of the Men and Women are from eden is about divorce and all of its rulings in the church. It teaches us that Marriage is the coming together of man and woman after they have left their mother and father to be with each other. Man and woman are drawn together to be united as one flesh. Which means that their should be barely any reason for divorce since they are meant to be together and will continue to be drawn toward each other This chapter change my view on relationships in a way I never thought about before. I always thought that it was okay to get divorced and you can just find someone else to marry. However I now know that way of thinking is incorrect. You must try and work out the problems because you have made an eternal bond with one another and must try your best to make it work. However in the end if that does not work you must separated and not remarry.