Menu planning.

Low quality, no frills, lowest price base fare are features of the economy pricing model. Since Spirit Airline adopts 'the a la carte pricing model,' the basic fare paid buys only the flight itself and frills are charged separately. Furthermore, the airline asserts that customers should only pay for the services they request and should not subsidize other customers’ needs.More so, Spirit assumes that lower fares will stimulate the demand for air travel by attracting customers who would otherwise use other means of transportation. Hidden fees and questionable policies are dubious distinctions of Spirit Airlines.

Meal prepping is a huge component of living a healthier lifestyle. Allowing yourself the time to meal prep will tremendously help you with your busy weekly schedules. This also helps budget and save money. Going out to eat may not seem like a lot but when you add it all up you could have bought a week's worth of groceries. Also, by meal prepping you are creating everything yourself so it is healthier than eating out.

The airlines do not focus on the combination of quality and good service at a fair price; its focus is instead only on providing ultra low cost. It also charges customers for value added features and services. Thus the pricing is value added pricing. When compared to the competitors of Spirit for operating costs per seat mile; it is lower compared to other major airlines. The important points like encouragement to demand stimulation and preference for its low-cost model makes it successful for its low-cost pricing strategy.

Or even if the flight service is of a lower standard, flyers are sometimes willing to compromise on that aspect for a much lower fare. Of course there are factors like customer loyalty and flight duration to be considered when choosing an airline to fly with. However, low cost still rules over flight services, especially for short distance flight.

Spirit Airlines business strategy is that they do not believe customers should have to pay for amenities unless they are absolutely going to utilize them and the services they chose shouldn’t subsidize other passengers. Spirit believes, they can offer a cheap flight with no amenities and each added amenity will be a cost. In the end, the lower fares will stimulate air travel by attracting customers who would have used on-ground

They serve no meals, do not offer seat assignments, and do not baggage to other airlines. They avoid airports with high landing fees or frequent delay. All of this enables them to make quicker turns and fly more legs each day, resulting in lower fares. Today they are without question the most successful airline in America-if not the world.” (p.8, 2002)

• Offer low fares and still maintain a high-quality distinguished product that offers friendly service and a comfortable and entertaining flight experience.

For the Rhetoric in Response project, I chose to create a restaurant menu for an old western styled diner. I chose to create a restaurant menu to attract people to buy food and also because I prefer visualization over writings. In a restaurant, the menu is an important aspect for advertising the food that is being sold. The pictures and the design of the menu usually determines what the customer will purchase. Whenever I go to a restaurant that I have never been to, I look at the menu to determine what I would like to eat. The professionalism of the menu allows the audience (the customers) to determine the credibility of the menu. With this in mind, I started to look for a design, descriptions, and pictures that will fit together to create a credible, appealing restaurant menu.

fares to establish profitability and loyalty. However, they are not always the cheapest, so their

Over the years, company sustained low operation costs and tickets prices following well-developed strategy. Among other measures, it was able to keep prices low by flying only one airplane type, minimizing service and maintenance expenses, and convincing employees to cut gate turn-around times and make the airline more efficient (Fitzpatrick, 2005).

The airline industry has always been a fiercely competitive sector. Since the invention of low-cost carriers, also known as no-frills or

Most successful low-cost carriers try to offer a modicum of additional benefits, such as better on-time performance or more legroom. AirTran Airways has been very successful with its low-fare Business Class, while Frontier and JetBlue offer live in-flight television. US Airways offers a first class product, and a very extensive route network including international destinations.

The Airline Industry is in an interesting situation. Simply adding a low cost alternative is not enough in the industry. The Internet has made the power of buyers grow with the transparency of ticket prices. This is not something that will change any time soon. Because of this profitability is predominately reserved for low-cost yet distinctive carriers. No consumer wants to ride what they consider a “lesser” airline. Airlines need a way to distinguish themselves from one another while also acknowledging the increased power of buyers.

Regional airlines such as SkyWest and Mesa generally operate smaller aircraft on lower volume routes. These airlines generally form alliances with the major carriers and provide service from their hubs to smaller cities in the region. Low cost carriers such as Southwest developed after deregulation in 1978. Southwest pioneered the low cost airline model, which many other airlines have tried to copy. Although there are currently four low cost major U.S. carriers (JetBlue Airways 2006 Annual Report, n.d.), major competitors according to market share include (Figures 1 and 2; JetBlue Airways Corporation Overview, n.d.):

To ensure that SWA is managing capacity, revenue, and customer satisfaction, the long-term focus should be on forecast accuracy and to incorporate capacity planning that provides capacity cushions that are a strategic fit for the overall process and supply chain. SWA must determine what effective capacity can be economically sustained under normal conditions; focus on sizing capacity cushions to ensure that reserve capacity is sufficient to the utilization of production capacity; utilize timing and sizing expansion to know when expansion is appropriate and whether to be attempted in large or small capacity jumps. Finally, capacity strategy should link capacity and other decisions together so that the overall process strategies and operations of SWA are balanced and work cohesively by looking at how capacity cushions being utilized strategically fit with: