Mercedes Benz

The luxury market is growing fast in China and India due to the rapidly increasing wealth levels and standard of living gains. Coach must keep in mind the different cultural backgrounds of each country and take that into account when designing and marketing new products and lines.

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

This is a real life problem and as you research the vehicle you may discover that success is not a certainty. Apply marketing theory for grades!

India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.

In recent decades, Aston Martin has developed to be an iconic marque symbolized with luxury and elegance since 1913 (Aston Martin, 2015). However, Aston Martin has slowed down the market demand in Europe and North America (KPMG, 2013: 12). Nevertheless, Aston Martin plans to do an investment to expand the global market (Tift, 2015), Meanwhile, because Turkey is the fastest rising country for luxury cars, it seems advisable to target Turkey as a potential developing market (Porturkey, 2013). This report will attempt to evaluate the expansion of Aston Martin in Turkey with macro PESTLE analysis, followed by SWOT analysis, a market entry strategy and concluding recommendation for future marketing strategies based on the

How can BMW localize in BRIC countries to maintain its number one position among the luxury car makers ?

Mercedes-Benz cars division includes a variety of luxury vehicles and its sub-brands such as Mercedes-AMG and Mercedes-Maybach. The wide range of these vehicles the compact model of A-Class, B-Class, and C-Class to various sport utility vehicles, roadsters, coupes and convertibles, and the luxury sedans S-Class. An additional product of a high quality small car, i.e. Smart Brand. Germany is the main country of manufacturing, but some division has production facilities in the United States, China, France, Hungary, Romania, South Africa, India, Vietnam and Indonesia. Since August 2013, Valmet Automotive in Finland has been produced the A-Class models. Mercedes-Benz own now 18 production sites worldwide. In the medium term, it anticipates significant growth in worldwide demand for automobiles and above-average growth in the luxury cars segment. The company is looking forward to exploit their potential, in order to

Opportunities: the changing preferences by middle class consumers towards luxury products create new opportunities for growth in both US and international markets.

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 2013.

The German automaker's extravagance sports vehicle is dependent upon the standard M6. It reveals practicality as two doors and a useful boot yet holds the identical brute aspects that make it a remarkably quick BMW. A four door coupe, inferred from the 6-Series stage, acquires the standard BMW kidney grille, swoopy headlights and elongated hood (concealing a huge engine beneath) and lively bumper which supplements an extensive cross section air admission.

Total worldwide sales of premium luxury and entry luxury saloons and sports cars are of the order of 1.5 million units a year (Scheele, 1995: 190). The major luxury markets today are the USA, Germany, UK and Japan. The £21.1 billion UK new car market competes with France and Italy, to be the second biggest in Europe behind Germany (Harbour, 1997: 7,22). The new registration of luxury marques’ cars in 1997 in UK alone was 154,506 units (MAVEL, 1997: 59). In other markets, especially in South East Asia there are, of course, significant sales of luxury cars. However, these are limited to total volume either by the overall industry size or by local market conditions and preferences. Accordingly, the luxury car market overall is currently

During the recession in 1990, Mercedes -Benz struggled to adapt to changing markets. The luxury car market lost money for the first time in history in the 90’s. In 1993, there was a big sales slump in Mercedes-Benz sales. In its search for additional market share, new segments, and new niches Mercedes started developing a range of new products. One of the most radical and largest of the new range of products is AAV (all activity vehicles). In order to be competitive in the market, Mercedes-Benz needs to control costs and also meet the customer requirements at the same time. To achieve this goal, Mercedes-Benz adapted target costing. Is Mercedes-Benz heading in a right direction with target costing? Should they continue to use it? If

Mercedes Benz is considered to have the most luxurious and safest automobiles in the market. Mercedes Benz has the highest levels of Unaided, Aided and Top-Of-Mind brand awareness in the industry. Mercedes Benz brand awareness has continued to increase in all three categories from 2005 to 2007

In India there are various resources and people are more prone to use variety of products for their consumption. The process of consumption in the post liberalized era has started dominating the consumer community particularly in the women section. There are numerous products are available in the market for the consumption and this situation has created for consumers. The multiple products with similar utility have created a competitive situation in the market. People at one side are unable to decide what to buy and on the other side they remain faithful to some products in particular. Thus, consumer behavior is one of the significant areas to be studied. The globalization and liberalization operation of businesses have given an opportunity to the customers/ consumers to select one out of various similar products available in the market. The global trend in the market have affected the consumer 's behavior to a great extent, whether it is a case of seller operating in international, regional, local level or a case of consumers involved in purchasing consumable/ industrial products. Due to globalization of business and liberalized policies of the government the auto industry has witnessed a major selling prospect. Many multinational companies have entered to fray, turning the market place into a virtual battlefield.

The first motorcar on the streets of India was seen in 1898. In 1903, an American company began a public taxi service with a fleet of 50 cars in Mumbai. For about 50 years after the first car arrived in India, cars were directly imported until foreign manufacturers began to realize the vast potential India had with its vast distances and large population. Before world war-1, around 4,000 motor vehicles were imported. During the wars, a start for an automobile industry was made by establishing assembly plants in Mumbai, Calcutta, and Chennai. The import / assembly of motor vehicles grew manifold post 1920s, crossing 30,000 units by 1930. It was towards the end of