Mercedes Benz Operates On The Differentiation Strategy

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Strategy Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation. As a company Daimler, has four core objectives: technology leadership and innovation, delighted customers, best teams (regarding diversity of gender, nationality and age), and profitable growth. Additionally, Daimler has outlined four strategic areas of growth which are strengthening the core business, growing in new markets, leading in green technologies, safety and driving ahead with connectivity and mobility concepts (Daimler, 2014). These could be interpreted as goals and it is because of these goals that Daimler celebrates great success. Most large business firms usually prepare a meticulous strategic plan. Various strategies need to be evaluated before the choice comes upon one, and a critical element in the choosing is time. Even the best product in the market may fail in the case that they are being revealed at an inappropriate time for the consumers. In 2014, Mercedes Benz announced its plan to introduce up to 30 new models by 2020, 11 of which would be all new (Daimler, 2014). In wake of the planned execution preparation, Mercedes has additionally changed its naming strategy for the first time in almost 20 years. For any number of automakers, changing the naming strategy is a risky
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