Merchandise Management

1464 Words Sep 21st, 2015 6 Pages
BUS4003 Retail and Channel Management
Merchandising Management in Retailing:
Vendors, retailers, customers
Dr. Kenneth K. Kwong
Department of Marketing and Management
Week 9

Merchandise Management
• Merchandise management is a process by which a retailer attempts to
– offer the right quantity of the right merchandise
– in the right place at the right time and
– meet the company’s financial goals or profit objectives

• Retailers need to be in touch with and anticipate what customers want to
buy (sensitive to changes in the market trend) but are also able to analyze
sales data continually and make appropriate adjustments in prices and the
inventory level
Develop an
assortment plan

Determine appropriate
inventory
…show more content…
gross margin %
x sales-to-stock ratio)
– is a…