Merchants Of Cool Analysis

In this article, Prensky starts by stating obvious differences between this generation, and the ones that precede it. Today, "Digital Natives" or another popular term "Millennials" lives are proof of the impact of technology. They watch more TV, play more video games, and have mastered the art of multitasking constantly being surrounded by gizmos and gadgets. The author describes

In the article “Growing up Tethered”, by Sherry Turkle, she argues that technology today plays a major role in everyday life. Youths do not have the ability to branch off and have their own independence because of their reliance and attachment to technology. They also use technology to develop who they are as people and create an online personal identity of what they think is a perfect life. In comparison, their own life seems boring, pale and unwanted. Turkle also talks about how teenagers think of their phone as a “friend’s” and cannot live without it. When feeling a strong emotion, teens want to share their feelings with their friends and phone. I agree with Turkle’s opinion that technology is changing and will never be the same, which will be hard to improve this attachment to technology because too many teens are tethered.

This generation is also referred to as Generation Y, Nexters, Echo boomers, and the “Me” generation as well who are well-educated, multitalented, open minded, confident, outgoing, and influential (Berkup, 2014). The focus on children is the highest with attention-giving parents involving their children in all kinds of multiple activities (Twenge & Campbell, 2012). Technology has had the biggest impact on this generation since they were children labeling them as the “digital natives” (Berkup, 2014; Twenge & Campbell, 2012). This high tech environment has allowing them to communicate globally utilizing e-mails, Facebook and text messaging rather than picking up the phone to talk (Stein, 2013; Twenge & Campbell, 2012). Because of the advancements of technology this generation has the most and is the most educated compared to the other generations. They welcome challenges, yearn to learn new ideas and do not hesitate to change their career to find their own sense if identity or feel fulfilled (Stein, 2013; Twenge & Campbell,

The purpose of this news article was to bring light to a topic that adults and non-millennials probably would not comprehend and or understand otherwise about the current generation and what they gravitate towards. Examples of this could be an elderly parent or grandparent wondering why their child/grandchild loves social media so much or a young person being curious of which app they use the most. The article is mostly focused around college and high school students. The research study further goes on to explain why this trend is happening through questions, graphs, and exact numbers. It goes on

It’s hard not to see or use a technology tool in our daily life, if we live in a modern world. The bombardment starts early in the morning and it will be manifested through our day in several ways, the regular person will wake up and check the apps on the cellphone while drinking a coffee, it can be for example to read news on the web, daily market numbers or for social interaction with others. The expansion to advanced options of communications like smartphones and tablets are great examples of the accelerated transition to a mass online communication. The social use of technology is influencing adult population in our present. According to Pew Research Center (n.d) data collected up to September 2014 in the online environment:

Although following the brief acknowledgement of outside influences, Twenge quickly recapitulates that teens are spending more time at home (and therefore less time working or hanging out with friends) because their social lives are on the internet. Technology has undoubtedly had an impact on the generation of kids who grew up with it, but it does not necessarily mean they are taking longer to mature than previous generations. Later on in the article, Twenge explains how iPhones are affecting the lives of the new generation in another way.

Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.

In the article, “Has the Smartphone Destroyed a Generation,” Jean M. Twenge uses rhetorical devices and appeals to build her credibility on how smartphones are destroying this generation's teenagers. The author presents several pieces of evidence to prove she’s correct, and shows how teenagers of this generation think and behave differently than their predecessors.

The use of technologies in the younger generation is very outrageous. “Raising Generation Tech,” “Kaiser Foundation,” (37) talked about the study, that shows how adolescents are wasting their time on the technology. He explained that, they are using technology for about more than “five and half” hours a day without including their school programs. And those whom spent their time on technology are the age of “eight – eighteen.” It seems difficult for children’s to have a good relationship between their families anymore; because they are more into spending time on technologies and not giving attention. Gary Chapman, the author of “Growing up Social,” also talked about one particular family’s who has three kids under the ages of ten years

For the last couple of years’ technology has augmented our everyday life. Alex Williams, a reporter for the New York Times and an editor of the New York Magazine, would strongly agree with this. Williams believes technology has changed the way we live, and the way we interact with each other. Schools are loaning iPads, tablets, and laptops to students so they can immerse their self’s in a world of cyber learning. Teenagers are drooling over their cell phones for hours upon hours, ready to text back the boy in their Algebra class. Parents are preoccupying their little kids with games on their phones. Nevertheless, this is making life easier and simpler. Alex Williams hypothecates that technology might actually have “beneficial [attributes]

Youngsters, nowadays, are tech savvy or computer literate. Adults call these youngsters the “Millennials”. Millennials grew up with what technology can offer like personal computers, gadgets , and the internet. Positive and negative effects, advantage , and disadvantages will always be present.

This text is published by a media company called Mic. Their target audience is young people and they cover a wide variety of subjects such as News, Arts, and Technology (Mic /about). The author of this article is Sophie Kleeman, who, according to her profile on Mic.com, covers the “intersection of tech and culture” (Mic /profiles/152573/sophie-kleeman)

This generation has obtained a tremendous amount of accessible information through technology. Technology has progressed during this generation which has corrupted the minds of teens everywhere.

White, Wyn and Robards (2017) refer to a generational approach of understanding how each generation of young people engage with their circumstances providing a framework for understanding youth culture as an expression of generational preoccupations and dispositions and engagement with new communications technologies. Online social networks have become embedded within most young people's everyday lives (Green & Hannon, 2007). When looking at

Technology has been involved in people’s lives forever, especially in the Millennial Generation. This generation consists of individuals born between the years of 1982-2004. The articles “The Flight From Conversation,” “Teens and Technology 2013,” and “Leading The Charge For Change” deals with teens interacting with technology today.Each article has different topics, but they connect through the over dependence of teens to technology. The Millennial Generation becomes less and less in touch with the real world and morphs into a quasi-reality.