Merchants Of Cool Analysis

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Technology is becoming more and more a part of our culture. In the textbook, Henslin used the term, new technology, which is “the emerging technologies of an ear that have a significant impact on social life.”(p. 62) Our computer, phone, tablets, T.V., etc. is allowing us to see other peoples' culture through different types of social media. Over the years computers had become less bulky, and as the year went on they develop a laptop which makes it more portable. Phones had become more high tech, and it is currently like a mini computer in our hand. It allows us to surf the web and do much and do many other incredible things. In “Merchants of Cool” companies are advertising towards the teens, and most of the teenagers are receiving those advertising
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