Mergers & Acquisitions: The Case of Microsoft and Nokia Essay

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Mergers & Acquisitions: The Case of Microsoft and Nokia Luís Franco Hilário Advisor: Peter Tsvetkov Dissertation submitted in partial fulfillment of requirements for the degrees of MSc in Business Administration, at the Universidade Católica Portuguesa SEPTEMBER 2011 1 Abstract Due to the financial downturn and the emergence of new devices in the global handset market has led companies to change their business strategies. Indeed, Mergers and Acquisition are considered one of the best strategies to increase shareholder value despite its hardship to be well-implemented. For this reason, a consolidation between Microsoft and Nokia may create new opportunities to challenge the market. Thereby, the focus of this…show more content…
28 2.3. Conclusion..................................................................................................................................... 30 3. INDUSTRY AND COMPANY ANALYSIS ....................................................................31 3.1. Overview of the Global Mobile Industry ....................................................................................... 31 3.1.1. Current Market Trend – “The emergence of the tablets” ......................................................... 37 3.1.2. Technology market growth opportunities in Asian economies ................................................. 38 3.2 Microsoft Corporation.................................................................................................................... 39 3.2.1. Windows and Windows Live Division ...................................................................................... 42 3.2.2. Server and Tools ..................................................................................................................... 43 3.2.3. Online Services Division .......................................................................................................... 45 3.2.4. Microsoft Business Division ..................................................................................................... 46 3.2.5. Entertainment and Devices Division

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