Metabical Case

Obesity or overweight has become, a common factor for millions of people in America and other countries. Since the 1980’s the number of obesity or overweight adults and children has more than doubled. Today nearly one third of 2.1 million people are either overweight or obese. Here in the

Barbara Printup has done an adequate job creating data related to price models and demand scenarios in order to provide thoughtful analysis for

Obesity is a growing problem and concern in American households today. However it cannot be narrowed down to one main problem. The most prominent underlying issues are psychological and environmental. These issues in turn create deteriorating health and economic problems degrading one’s self-esteem.

The problem of obesity has reached the epidemic levels in the US. More than 65% of the American adults are classified obese these days. This is a very huge number. Today Americans are plagued by diseases of which 120000 are because of obesity. An obese person in America is likely to incur $1,429 more in medical expenses annually. Approximately $147 billion is spent in added medical expenses per year within the United States. Although obesity is considered a preventable condition and has been increasing within the United States, no effective treatment has been developed. Health authorities anticipate no change to this vector. Of all the big countries, only

On June 17, 2013, 78.6 million Americans went to bed and became diseased overnight. But how did a national epidemic happen in just one night to affect millions of Americans? The American Medical Association (AMA), the country’s largest organization of medical doctors, proclaimed obesity to be a disease in hopes to draw the attention of different medical professionals to this growing medical crisis in America and ultimately improve treatment plans. It is undeniable that obesity is problematic in the United States. The number of obese Americans is higher than ever, and so are associated diseases like Type II Diabetes and hypertensive heart disease. The recognition of obesity as a disease has

According to the U.S news, obesity percentage in America is 32.8%, which makes our country takes the cake as the most overweight country. Nevertheless, the massive obesity rate in the citizens of America leads to a rise in numbers of people affected by the disease as well. “People who shrug off weight gain do so at their own risk -- risk of cardiovascular disease, diabetes, cancer, and other life-threatening conditions,” said Dr. Christopher Murray, director of the Institute for Health Metrics and Evaluation at the University of

Obesity has become increasingly more prominent in American society. The Unites States has even been termed an overweight nation. Some twenty to thirty percent of American adults are now considered obese (Hwang 1999 and Hirsch et al 1997). With this in mind, Americans constantly look around themselves determining their weight status as well as that of those around them. While some Americans do fit the healthy category, others enter the underweight, overweight, and even obese categories, all of which can be unhealthy.

For years cartoons have depicted obese kids rolling down streets; however, this may become an unfortunate truth. The obesity epidemic in America has become an enormous issue. Obesity, which is the accurate term to describe being above overweight on the body mass index (bmi), is an epidemic with many causes that can have staggering effects. Industries have found ways to market their food products in order to gain money, uncaring of the trouble and harm they may be causing to others. The obesity epidemic has become a very controversial political topic being discussed nationwide. Despite how bad things have gotten, there are ways to fix this growing crisis.

The Campaign to End Obesity is a national public health campaign whose overall motto is “to advance America’s journey to healthy weight.” It is known in this current age that two-thirds of America’s adults and one-third of the youth population are overweight or obese. Even more shocking is the fact that over $200 billion has been spent on medical costs attributed to obesity. Obesity will be the main contributor for why this generation of youth will live shorter lives than their parents if we keep going at the rate we are now. This public health campaign was established in

Obesity is one of the biggest public health challenges facing adult in the United State of America today. Excess weight can lead to a number of debilitating conditions including Type 2 diabetes, cardiovascular disease and stroke. Obesity is a rapidly increasing problem. According to Center for Disease Control and Prevention Fact sheet In the last ten years obesity has nearly trebled adult women and nearly quadrupled in men it now affects over one in five adults in the in United States. Central for disease and prevention, stated that the prevalence of Type 2 diabetes has increased dramatically in the last decade, primarily because of the link with obesity (CDC)

A survey conducted by the CDC, that was composed of 1.5 million people, showed that there was a 50% increase of Americans who were 100+ lbs more overweight from the year 2000 to 2005. With obesity now being considered an “epidemic” in the U.S, the chances of increasing the risk of diseases such as high blood pressure, type II diabetes, coronary heart disease, stroke, gallbladder disease, sleep apnea, respiratory problems, and osteoarthritis are through the roof. Because obesity is becoming an “epidemic,” it can also be found in all age groups, race, and education levels (Budrys, 2010, pp 93). Using the Body Mass Index (BMI), that measures body fat based on weight (in kilograms) divided by height (in meter squared) and is given in a percentage, is a way of calculating if the body fat is in an underweight (<18.5), healthy weight (18.5-24.9), overweight (25-29.9), obese I (mildly: 30-34.9), obese II (moderately: 35-39.9), obese III (morbidly: ≥40). The BMI signifies where our weight is compared to the ‘ideal’ weight based on our height.

Obesity is a chronic disease, which is becoming an increasing concern for public health professionals. In Oregon, obesity contributes to 1,400 deaths each year, which is the second most preventable cause of death in the state (OHA, n.d.). According to the Center for Disease Control, An individual is characterized as obese when their body mass index, or BMI, which measures your height versus your weight, exceeds 30 and an individual is characterized as overweight when their BMI is 25-29.9. The risk factors associated with obesity include: lifestyle, genetics, diet, physical activity, and health status. TRANSITION SENTENCE Obesity comes at a cost to taxpayers; medical costs associated with obesity accounted for $1.6 Billion of Oregon’s health

Obesity has become a concern for many people in our culture. The topic of weight is very prevalent among people in today's society. Everywhere you look you see people of different weights and appearances. Tall, small, thin, wide, fat and skinny are just a variety

Barbara Printup, Senior Director of Marketing for CSP, is in charge of managing the upcoming launch for Metabical. After an analysis of a 2007 survey of overweight individuals, it concluded that 70 percent of respondents are not satisfied with their current weight, 35 percent are actively trying to lose weight, and 15 percent are comfortable using prescription drugs to help reach their weight-loss goals. Out of these respondents, 12 percent said they would immediately make an appointment with their health care provider and request a prescription. The ideal Metabical consumer was determined by Printup and found to be overweight college-educated females ages 35 to 65.

Globally, there is an increasing health problem related to weight and obesity. Research findings by the Better Health Channel (cited in Subway research contained in Appendix One) revealed that obesity is now a major societal issue with rates of obesity/overweight people rising from 52% of adult males in 1998 to 68% in 2000. The corresponding figures for females told a similar story with an increase from 36% to 53% for the same time frame. Inferences were made that fatty, unhealthy food was no longer acceptable and that competitors were beginning to move in on Subway’s territory.