Metabical Case Section B Group4 Essay

1080 Words5 Pages
Metabical Case:
Pricing, Packaging and Demand Forecasting

Case Brief

Demand
Forecasting

Packaging and Count
Decision

Pricing
Strategy

Introduction of new weight loss drugMetabical

What is the expected demand?
What are the factors deciding packaging count decisions? How many tablets in a packet of drug?
What should be the pricing strategy?

ROI

Demand
Forecastin
g

Case Brief

Packaging and Count
Decision

Pricing
Strategy

ROI

Demand Forecast: Option One
Population Actively
Overweight
trying to lose weight
Population Percentage
Year
(35% of Overweight
(Million)
(BMI 25Users)
30)
(Million)
2008
230
35%
28.175

Time
Frame

People
Comfortable with
Weight Loss Drugs
(Million)
4.2265

Forecast
Second
Percentag
First
Final Supply
Net
…show more content…
I want to be healthier I want to wear my skinny jeans
I want to lose weight, but only if it is easy.
I am fine the way I am. Description
Fixated on body image and achieving the perfect physique. Low self esteem and unrealistic expectations
Want to lose weight to feel better and live longer. Knowledgeable about the importance of nutrition and exercise.
Ready to make a change.
Focussed on goal reclaiming former weight. Motivated and willing to alter current behaviour.
Don't want to be deprived of indulgances. Not intrested in changinf diet or exercise habits.
Don't see need for change. In denial about negative health consequences associated with being overweight.

Typical
Demographic
Age 18-30, High school education, Household income under $40,000
Age 35-65, College Education,
House Hold Income Above
$80,000
Age 25-40, College Education,
Household Income $40,000$60,000
Age 40-65, Some College
Education, Household income
$40,000-$60,000
Age 40-65, Some college
Education, Household Income
$30,000-$50,000

Data needed to Forecast
Demand
• Number of females in age group 35-65 with income $
80,000.
• Number of females in age group 25-40 with household income $40,000-$60,000.
X% of 4.3 million who can later be put to 60/20 rule and other experiential assumptions/facts.

Case Brief

Demand
Forecasting

Packaging and Count
Decision

Packaging and Count Decision

Pricing
Strategy

ROI

1 week
Packagin
g

4 week

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