Metabical Case Section B Group4 Essay

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Metabical Case: Pricing, Packaging and Demand Forecasting Case Brief Demand Forecasting Packaging and Count Decision Pricing Strategy Introduction of new weight loss drugMetabical What is the expected demand? What are the factors deciding packaging count decisions? How many tablets in a packet of drug? What should be the pricing strategy? ROI Demand Forecastin g Case Brief Packaging and Count Decision Pricing Strategy ROI Demand Forecast: Option One Population Actively Overweight trying to lose weight Population Percentage Year (35% of Overweight (Million) (BMI 25Users) 30) (Million) 2008 230 35% 28.175 Time Frame People Comfortable with Weight Loss Drugs (Million) 4.2265 Forecast Second Percentag First Final Supply Net…show more content…
I want to be healthier I want to wear my skinny jeans I want to lose weight, but only if it is easy. I am fine the way I am. Description Fixated on body image and achieving the perfect physique. Low self esteem and unrealistic expectations Want to lose weight to feel better and live longer. Knowledgeable about the importance of nutrition and exercise. Ready to make a change. Focussed on goal reclaiming former weight. Motivated and willing to alter current behaviour. Don't want to be deprived of indulgances. Not intrested in changinf diet or exercise habits. Don't see need for change. In denial about negative health consequences associated with being overweight. Typical Demographic Age 18-30, High school education, Household income under $40,000 Age 35-65, College Education, House Hold Income Above $80,000 Age 25-40, College Education, Household Income $40,000$60,000 Age 40-65, Some College Education, Household income $40,000-$60,000 Age 40-65, Some college Education, Household Income $30,000-$50,000 Data needed to Forecast Demand • Number of females in age group 35-65 with income $ 80,000. • Number of females in age group 25-40 with household income $40,000-$60,000. X% of 4.3 million who can later be put to 60/20 rule and other experiential assumptions/facts. Case Brief Demand Forecasting Packaging and Count Decision Packaging and Count Decision Pricing Strategy ROI 1 week Packagin g 4 week

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