Method Of User Requirement Study

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1. Method of user requirement study - Focus groups 1.1 General description Martin and Bevan (2002) believe the successfulness of an interactive information system an in-depth understanding of users’ needs and requirements is necessary. Focus groups are an informal method that can be adopted as an instrument for collecting user requirements (Nielsen, 1997). According to Murgado-Armenteros, Torres-Ruzi and Vega-Zamora (2012) due to the adaptability nature of focus groups, they represent 70% of the qualitative methods used worldwide. A focus group is “a carefully planned discussion designed to obtain perceptions on a defined area of interest in a permissive, non- threatening environment” (Krueger, 1944, p.6). Participants of a focus group are not selected at random, but rather have the capability to offer different perception in the question posed (Schneider, Kerwin, Frechtling and Vivari, 2002). Although there is no recommended group size, but smaller groups may confine the analysis. Hence, Mazza and Berre (2007) has suggested groups of six to nine cross-selected stakeholders is the ideal size for researchers to extract several useful ideas at once. In order to draw necessary viewpoints from participants in a limited time, Henner and Charles (2002) suggested an ideal timeframe of often 90-120 minutes per session. Furthermore, Conklin and Hayhoe (2010) maintained their opinion on having one or two skilled moderator who follows up answers that may not be clear and maintains
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