2. CORPORATE VALUES (INCLUDE CSR)
Corporate Values are the philosophies and attitudes that lead firm’s behavior and conduct as well as its relationship with the consumers, allies, and stakeholders. Corporate values can be seen in the vision and mission of an organization.
Metrobank aims to teach the employees the attitude and values of commitment and dedication; honesty and integrity; high sense of prudence, responsibility and efficiency in duties.
CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility describes as the organization’s accountability to the environment and community. Metrobank is not only helping the economy but also the community as well. Metrobank established Metrobank Foundation, Incorporated.
METROBANK FOUNDATION…show more content… In 1979, after sixteen years of Metrobank’s existence, George Ty established the Metrobank Foundation Incorporated. The said incorporated is affiliated with social development projects in the Philippines and other parts of Asia. The foundation is also been partnered to other institutes to provide assistance the community. The focus of its primary program is education, health, and visual arts. The Foundation’s leading programs are the Metrobank Art and Design Excellence (MADE), Metrobank-MTAP-DepEd Math Challenge (MMC), College Scholarship Program (CSP) The Outstanding Philippine Soldiers (TOPS), Search for Outstanding Teachers (SOT), and Country’s Outstanding Policemen in Service (COPS).
Furthermore, the Metrobank Foundation Incorporated owns Manila Doctors Hospital (MDH). Metrobank aims to deliver its 3Es (Excel. Engage. Empower) to the people and community. Some projects of Metrobank Foundation Incorporated for the year…show more content… The head office is located in Metrobank Plaza, Sen. Gil Puyat Avenue, Makati City. The company delivers convenience and better availability by providing the consumers 1,936 automated machines (ATMs).
Moreover, with the boosting growth of Overseas Filipino Workers (OFW) and Business Process Outsourcing (BPO) industries in the country, Metrobank strategy to meet the customer needs is to give remittance and banking services overseas. The firm stretched its services to other continents like Middle East, Americas, Europe, and Asia Pacific. Metrobank was able to do it through the foreign subsidiaries. As of 2013, the coverage of the organization is over 160 remittance centers.
SALES AND MARKETING
Despite stiff competition in banks, Metrobank do not engaged in television advertisement and celebrity ambassadors just what the competitors are doing. Metrobank believes that offering the products and services with commitment and dedication; honesty and integrity; high sense of prudence, responsibility, and efficiency in duties and to provide the services and product needed by the customers are two of the best marketing strategy to generate