Metropol Zoo Strategic Marketing Management Essay

The City Zoo is a private non-profitable, volunteer and professional service organization, started in 1905 when “Samantha Fresaer donated a hedgehog to the city park” when it was run by the City itself, until the year 1982 the ownership has been transferred to the Zoological Society. Ever since the City Zoological Society took over the leadership the local economy increased and the zoo made almost 8% in local economy for each tax dollar it

One of the most fun, visually amazing functions to visit are zoo's. Growing up as a kid going to the zoo was so much fun and basically guaranteed a great day out. People have been complaining and questioning the role of zoo's for a long time now. Some claim that it actually kills the animals off faster. Others claim that zoo's actually help protect and preserve the lives of these animals. Only one can make a reasonable argument by studying sources, and finding out statistics. Based off of the articles, "The Stripes Will Survive", "The Zoos Go Wild", and "Our Beautiful Macaws and Why They Need Enrichment", we can truly get in-depth analysis about the role zoo's play.

As the animal rights movement has developed and grown substantially in recent years, there has been an increased focused on the welfare of captive animals. A popular institution that has received much attention for keeping animals captive is the zoo. Because of this focus, zoos have responded by publicizing their positive benefits for existence in order to justify keeping these animals on display. Since the term “zoo” can have a wide variety of meaning and characteristics, it is important to define what constitutes a zoo in this essay. Zoos are defined as a facility in which animals are confined within enclosures, displayed to the public, and

In the article “Zoos Are Cruel and Unnecessary,” Earth Times posed a question, “With the internet, as well as DVDs, 3D TV, etc., are zoos really necessary to teach people about animals in the 21st century?” In the response given by Liz Tyson, director of the Captive Animals’ Protection Society, she argues an animal and its environment in a zoo is “out of context” and there is no substitution for an animal’s natural habitat. Therefore, viewing animals in such environments distorts the message that a zoo’s primary purpose is to conserve these habitats in the wild. By focusing solely on the artificial habitats, Tyson fails to mention the educational opportunities that zoos and zoological parks can provide, such as interactive visitor programs, breeding and rehabilitation programs, and up-close animal encounters.

There have been many discussions about the welfare of animals since the first zoos were created. Some people agree that animals should be kept in zoo’s, they argue that it benefits the animals because their every need is catered to. However, in some zoo’s they are treated the exact opposite of being catered to. Sometimes the animals are also deprived of a natural environment that the zoo’s fail to recreate. However, zoo’s can be helpful educationally to kids. It gives them a close up on the beauty of the animals, but it comes at the animals expense.

Zoos have become a very visited place over a person’s lifetime, whether it be for an educational school field trip or for a day of fun. It’s a wonderful experience to be able to see animals up close in a controlled environment, keeping visitors safe from these animals, however do visitors think of what the animals are going through? Zoos are not providing enough space for captivated animals to live causing numerous problems not only involving the animals, but some visitors as well. Zoos should not be allowed to hold animals in captivity unless they significantly increase the size of each cage (change cage into something else).

▪ Weakening Tourism Market – A heavy reliance is placed on the tourist dollar and if this falls it can have a gross affect on the zoo as a whole

Zoos are a key aspect in preserving wildlife and educating the public. They have come extremely far from what they used to be, which was an attraction where the wealthy could come to view animals — animals which were not treated humanely at all. Now zoos are under strict guidelines which explain how the animals are to be cared for. Each province has a separate set of regulatory guidelines in place to

Michael Porter's Five Forces analyze the external and internal environment of a company to increase the awareness of threats and structure of the industry that company competes within. Thus, the Five Forces is an ideal tool which can help companies to maintain their competitiveness with a higher profitability.

The latest zoological parks could offer a “radical way” for citizens of America’s urban centers to interact with flora and fauna and enjoy this provocative leisure time. Varying opinions of these parks abounded. Some saw animals as beautiful, mythological creatures, others saw animals as dangerous. The rich variety of opinions made the formation of zoos in an urban setting a controversial undertaking. Most important was the perception of animals in the eyes of children..

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

The topic of zoos and whether or not they’re humane have quickly become one of the biggest controversial topics in the past twenty years. There is not much of a ‘middle’ perspective in this debate, rather people tend to lie on two completely opposite ends of the spectrum when displaying their beliefs pertaining to the zoo debate. I chose to research this topic because though I have strong beliefs, I think that, on this matter specifically, people often jump to a certain side without any prior research or actual education on the subject. I think that it’s important to understand both sides of the argument of zoos before sustaining a side. Another reason why I chose this topic was to moreso educate myself and to make sure that the knowledge I

Thesis: All zoos should be overhauled and replaced with free-range territories or back into the wild to help these animals avoid the detrimental effects that zoo’s cause on their health and to stop teaching people that is okay to imprison these animals.

Zoos are a dynamic educational source that enhances our community. Zoos raise awareness about jeopardized species and the significance of preservation. Zoos may help us to comprehend animals. They offer a good tool for our societies by lodging and dealing with creatures that may have been in peril at one point in their life. “100,000 kids come to London Zoo every year to learn about creatures.”[3] Usually when people come to zoos and they are taught about the conservation of some of the endangered species, a lot of these people get motivated and inspired to do something about it either by donating money or volunteering to help and so on.

Taking a family trip to the zoo with the kids generally entails a day of bright grins and exotic entertainment. Children feast their beady eyes on the foreign animals showcased, in awe at their fascinating performances. Despite the exhilaration generated at these locations, people fail to realize the gruesome reality that occurs behind the scenes of zoo. Although animal captivity provides amusement and is said to be educational, it remains to be a cruel practice that should require stricter regulation because of the inhumane circumstances that zoos subject the animals to.