Mexican Restaurants For Today 's Modern Markets Essay

Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market.

When it comes to dining-in at a restaurant we all want the best service that we can get. When I think of “the best service” I think about the cleanliness, nice waitresses, good food, and affordable prices. There are so many different options when a family thinks about going out to eat, especially if they have small children. It’s often hard to go to a nice dine-in restaurant because sometimes it’s hard to find something on the menu for everyone in the family. I have experienced many things at two completely different restaurants. I can say Demos’ is better than Logan’s because the food and service is much better.

In New Mexico it is very easy to find a restaurant that serves “Latino” themed food. Often, these restaurants put their own spin into the food and it becomes New Mexican. However, if you look hard enough, you may find authentic food from other Latino countries. There are MANY restaurants in Albuquerque and they all serve delicious and unique meals. For this assignment I wanted to try something new and indulge in unique tastes that I will remember for years. I meticulously researched restaurants on Google and found one that caught my attention. Its name is Havana Restaurant. It is in Daskalos Shopping Center off Menaul and San Mateo and its hours of operation are 11 A.M. to 8 P.M (Google Search: Havana Restaurant Albuquerque).

After carefully analyzing the different alternatives, the best course of action is to continue to compete effectively on differentiation based on quality and sustainability given the mounting competitive and sourcing challenges. Even thought Taco Bell’s new menu seems like a significant threat they are far from creating the same value and reputation Chipotle has created since it opened its first restaurant in 1993. Not only does Chipotle provide the freshest and best ingredients with a bold flavor, they are setting themselves apart from any other restaurant chain and main competitor since they

McDonald’s has been in business since 1955. It has positioned itself in the market as a low-priced, fast food restaurant focusing on hamburgers and other convenience foods. The company is currently faced with competition from Chipotle, a restaurant which offers fast and healthy Mexican food in the fast-casual dining segment. Both restaurants are competing for customer dollars and while they both offer fast convenience there are differences in their food offerings. McDonald’s has always offered a fast, basic meal at a low price. In comparison, Chipotle offers fresh, quality Mexican food fast at a low price. Analyst have suggested that Chipotle would bring an end to the fast food burger chains that have long dominated the industry. McDonald’s must determine if Chipotle is a competitive threat and if so how to address the threat in the market.

Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors.

The first Chipotle opened in Denver, Colorado in 1993, the business has now been operating almost 20 years.

El Tapatio Mexican Restaurant offers up some excellent, quality foods in a relaxed and casual environment. The interior is decorated with vivid paintings and posters that are very uplifting. The El Tapatio Mexican Restaurant menu is great for meat lovers and vegetarians. It is a fantastic spot for all ages.

Viva Mexico Restaurant brings authentic Mexican fare to Central Islip, NY. The menu is full of south-of-the-border favorites like tacos, burritos, tortas and six different nacho plates. Try Viva Mexico's enchiladas de mole, meat wrapped tortillas baked with mole and cheese, or enjoy a plate of steaming tamales, made the traditional way. The restaurant comes complete with a full bar so guests can enjoy a refreshing Mexican beer or housemade sangria with their meal.

Ford’s “Speedee Service System” was the driving force behind the fast food concept. In 1948 McDonalds was the first restaurant to implement this system. McDonald’s system included a standardized menu that permitted restaurants to provide consumers’ food fast(Sanna,2006). In 1993 Chipotle opened in Denver, Colorado. Over the last 24 years, Chipotle has grown into a publicly traded corporation that generates $3.2 billion in revenue. Chipotle currently operates in 43 states in the United States and several countries internationally(Thomas,Peteraf,Gamble,&Strickland,2016,p.c-141). By identifying changes in the fast food industry, the key success factors of Chipotle, Chipotle now and in the future, and recommendations for the organization

In 1993, Chipotle Mexican Grill (CMG) opened their doors to the public. Steve Ellis, Chipotle founder and CEO, wanted to create fast food that was fresh and prepared in front of customers. Ellis introduced a new type of dining experience, and coined “fast-casual” dining which integrated both high quality food prepared with affordability (Simpson, 2015). In 2012, Chipotle had received national recognition for its growth and innovation, Fast Company named Chipotle the 34th most innovative company. (Sacks, 2012) Over the past two decades, Chipotle Mexican Grill has expanded from a small chain in the Southwest to a national fast-casual dining domination, with over 2,000 restaurants according to their website. The chain’s reputation was built on

Chipotle’s cuisine is Mexican. Their menu consists of burritos, tacos, burrito bowls, and salads prepared with fresh ingredients employing classic cooking methods. The customer proceeds down an assembly line choosing the

In the summer of 1993, CEO and founder Steve Ells opened the first Chipotle in Denver, CO with an $80,000 loan from his father. (2) Ells never planned to own a $13.1 billion company just as he finished culinary school, the original plan was to open a temporary fast food restaurant to build some capital so he could open a nice sit down restaurant. Once Chipotle “took off” in the market, Ells knew this was going to be the restaurant business he always dreamed of owning. From the past twenty-three years Chipotle has been in business many things have changed such as the number of worldwide locations to their power in the market all the while keeping one thing in mind and that is to provide food with integrity. This motto is why Ells strives to

Chipotle first opened in Denver in 1993 with a simple idea behind it, “food served fast didn’t have to be “fast-food” experience”, (Chipotle Mexican Grill, 2015). Prior to CEO Steve Ellis opening the restaurant chain, he himself was a chef. Since its creation, Chipotle has become a phenomenon in the restaurant industry and has experienced tremendous growth since it went public in 2006 with over 1,600 restaurants in Canada, United Kingdom, Germany, and France, with the majority located in the United States (Chipotle Mexican Grill, 2015).

Due to economic downturn the strength of the buyers’ power has increased as the industry looks to gain consumers with pricing strategies much like those of McDonald’s “Value Menu” and combination meals even though the cost of commodities have gone up (James, 2010). Customers of QSRs are looking for quality food without high costs. While Chipotle does not have a value menu or offer any type of combination meal much of their success is due to the fact that the customers are willing to pay a higher cost for higher-quality (Chipotle, 2010).