Mexico and Us Macroeconomic Environment

c. Number of Competitors: Both the global and U.S. bottled water markets had become dominated by a few international food and beverage producers like Coca-Cola, PepsiCo, Nestlé, and Groupe Danone, but they also included many small regional sellers that were required to

However, in response to the previous paragraph there are plenty of people in the world who are for bottled water and think that it is worth the cost. “Bottled water has the lightest environmental footprint of all packaged beverages”. (Lauria, 665).

Bottled water manufacturers’ marketing campaigns capitalize on isolated instances of contaminated public drinking water supplies by encouraging the perception that their products are purer and safer than tap water. But the reality is that tap water is held to

Seventy percent of the human body is comprised of water. This makes drinking water quality vital. The EPA estimates the average adult consumes 1.2 liters daily or 115 gallons of community (tap) water daily while the average consumption of bottled water per capita in the U.S. is in excess of 30.8 gallons per year and is expected to continue to increase according to the International Bottled Water Association (IBWA) and the Beverage Marketing Association’s 2013 report. Bottled water costs anywhere from 240 to 10,000 times more per gallon than the average cost of tap, but people’s perception that bottled water is purer, safer or healthier is driven, in part, by strong bottled water marketing campaigns that focus on news reports about crises that involve municipal water supplies. (NRDC, “Bottled Water Pure Drink or Pure Hype”) The sources for both tap and bottled waters as well as additives to either enrich or neutralize contents of water determine the mineral and chemical composition of drinking water. Is bottled water really any purer or healthier than local tap water?

In fact 22% of test water bottle brands had chemical contaminants higher than the state limit (ABC, 1). So why do Americans think bottled water is so great? Maybe it’s because of how much companies advertise the product, advertising expenses for bottled water totaled $61 million in 2012 ("International Bottled Water Association" 1). Whatever the reason may be, bottled water is the second most popular beverage in the U.S.A., and more and more bottles of water are being produced and distributed this very second.

In a qualitative study performed in the United Kingdom, “the majority of participants associated bottled water with having fewer impurities than tap water, and were more likely to trust the quality of bottled water than tap water” (Ward). Individuals with well water should also be attentive to the purity of their water supply, as it is not even held to regulation standard. Looking at the facts though, bottled water is regulated by Food and Drug Administration in equivalence to the Environmental Protection Agency who holds the public officials accountable for the standards of tap water (Hogan & Larsen). This is not to say, though, that there is not human error on both sides that can cause room for contamination of a drinking supply and jeopardize the safety of the

Mexico is an intriguing global economy, being one of the largest economies of the globe, yet also the host of a large portion of poor people; in the country for instance, which has given the world the richest man alive (Carlos Selim), 51.3 per cent of the population live below the poverty line (Central Intelligence Agency, 2012). IN order to better understand the Mexican economy, it is useful to look at it through two distinctive lenses, namely the savings rate through the Solow model and the business cycles.

The relationship with Mexico is vital to the United States and the economy of North America. It is one that cannot be ignored or treated with carelessness, especially in the regions where it has impact on the lives and livelihood of millions of people. September 11, 2001 changed the way the United States would secure its borders from neighboring Canada and Mexico, and those who enter it with the intent to do harm, forever. The border with Mexico in particular became a matter of special focus out of fear that terrorists might use the relatively porous Southwest border as an entry point into the United States to carry out further terrorist attacks against the homeland (Lee, Wilson, Lara-Valencia, de la Parra, Van Schoik, Patron-Soberano, Olson, Selee, 2013).

Bottled water is extremely expensive. Why pay for water when we can have it for free at our disposable through our own water supply. In 2016 Americans drank over 30 billion bottles of water spending almost 12 billion dollars (Statistic Brain, 2016). Many people complain about our water supply, some say it taste like bleach, others say it has a metal after taste and some say they just do not trust it. Americans are spending money on water filters and also purchasing bottled water when in reality many bottled water companies are using tap water and purifying it themselves. The Safe Drinking Water Act was implemented to assure the American people that our water is clean and safe to ingest (Environmental Protection Agency, 2016).

With Mexico’s nearest neighbor being the U.S., it’s no secret that many impoverished Mexicans will be drawn here in search of work. Whether their families have been here for generations or arrived as recent immigrants, Mexican Americans have helped to shape the U.S. and will do so even more in the years to come. With Mexico experiencing their lowest economic growth since 2009, experts believe that the Mexican economy was in a full blown recession during the first quarter of 2014 (Knowland, 2014). Due to the lack of economic growth and with Mexico’s current poverty

The term business cycle or economic cycle refers to the fluctuations of economic activity around its long-term growth trend. It involves shifts over time between periods of relatively rapid growth of output-recovery and prosperity, and periods of relative stagnation or decline- contraction or recession. These fluctuations are often measured using real gdp.

Have you ever had any concerns about bottled water? Do you think that bottled water consumption should be banned? Bottled water is water packed in plastic containers and sold for human consumption (Health Canada, 2013). Currently, the amount of bottled water consumed has increased considerably since many people feel it is safer drinking bottled water than tap water (Parent and Wrong, 2014). According to The Statistics Portal, the global sale of bottled water took a leap from 161, 589 to 181, 608 liters from 2009 to 2011. Only in the United States, each American citizen consumed around 32 gallons of bottled water in 2013, thus meaning an equivalent growth of 15, 94% over 2009 (The Statistics Portal, 2014). In fact, due to good portability, bottled water has been helpful in both simple and complex situations such as daily exercises and natural disasters. Even though having those few considerable advantages, bottled water still have been less beneficial; especially due to the negative impacts in the socio-economic, health and environmental fields.

The case explains the economics of the soft drink industry. There activities that add value to consumer at nearly every stage of the value chain of the soft drink industry. The war is primarily fought between Coca-Cola and PepsiCo as market leaders in this industry; who combined have roughly a ninety percent market share in their industry. The impact of globalization on competition has allowed both of these major players to find new markets to tap which has allowed each continued growth potential.

Introduction It is known that Mexican trade has expanded significantly since 1983 to date. What has been the contribution of the North American Trade Agreement (NAFTA) to the expansion of Mexican trade? Has the expansion of Mexican trade contributed to the growth of the Mexican Economy? This paper investigates the historical relationship between trade and growth in Mexico, from 1970 to 1998. More specifically, it measures the importance of NAFTA on the opening of the Mexican economy. The above period includes two different stages of the Mexican economy. The first one, from 1970 to 1982, is a baseline for this research and represents the last phase of the industrial-import substation economy, characterized by widespread government

The growth of globalization has created a massive impact in businesses all over the world. Companies are competing against one another in order to find the most profitable way to conduct business. As the global competitions rise, companies must now consider new dimensions of conducting business to survive in the highly competitive world. In order to create a successful Foreign Direct Investment, companies must look into numerous factors in the target country. Some of these factors include cultural differences, political stability, exchange rate stability, tax policies, state of infrastructure, and corruption level.