Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion
A Brief History and Evolution of Las Vegas and its Casino Marketing Strategies Angela Rossetti Abstract Every year Las Vegas attracts nearly thirty five million tourists. What was once a barren desert is now one of the most well known cities in the world. Known for its neon lights and license to sin, it is no wonder that the success story of the city of Las Vegas appears to just be beginning. This paper will look at the history of Las Vegas, various marketing strategies within Las Vegas, and take
The Casino Industry Case Study By: Index: ❖ Executive Summary ❖ Analysis Section (SWOT) ❖ Alternative Identification ❖ Recommendation ❖ Sources Executive Summary There is very wide range of legal gaming / gambling across the globe. This includes various games of chance and gambling forms ranging from casino and card room gaming, lotteries, online gaming, race and sports wagering and charitable gaming, such as raffles, bingo and other low technology
Thinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation?