Mgmt 404

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

It has got a magnificent range of petite dresses and maxi dresses, which includes petite dresses for weddings, Ascot and other racedays, petite ladies suits, petite trousers, petite jackets and coats, petite skirts and petite tops including blouses, shirts and t-shirts. It also offers an informal range for weekends which includes petite jeans, t-shirts and knitwear, along with an array of accessories like leather bags, occasion hats and fascinators, shoes and jewellery. Its mission is provide the whole petite fashion wardrobe to see the petite woman from work to casual, from special occasions like weddings, to holidays and

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

For the past hundred years the need for clothing increased since the number of people of keeps growing. As the years go on, producers must find new ways to produce more clothing to make more profit and keep up with demand. Before people would either have to ride all the way into town to have tailors make their clothes, or have someone at home make the clothing for them. But as the years progressed, methods have changed dramatically.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Ross Dress for Less is a popular retailer that sales brand name apparel and home fashion at a discounted price. In this paper will discuss the beginning of the company, the founder and where the home office is located. We will also discuss the competition and the types of items Ross stocks on a daily basis. The target market will be talked about also. There is even a Ross Dress for Less locally here in Jackson.

known, and consumers will wonder what the heck is going on. They will be our bridge to using

IKEA’s social responsibility and sustainability is continuing to grow and progress according to Chief Sustainability Officer, Steve Howard. IKEA wants their business to have a positive impact on the world so they have implemented a strategy called the People & Planet Positive strategy which focuses on 3 areas (IKEA Group, 2014). The first area of focus is to get customers on board with living a more sustainable life at home

A vision for the store is to create more than a place where people could get the equipment to sweat in, but also to create a community hub where people could learn and discuss physical aspects of self-awareness, healthy lifestyle and how to live a life of opportunity. In addition, it is important for the company to create real relationships with guests and understand what they were passionate about, how they loved, and then to help them celebrate their goals.

The Lululemon brand ranked highest among their competitors for “luxury fashion apparel”. Organizing a like-minded community for body-conscious and health-aware as well as fashion-pursuing female customers is one of the most fundamental parts of Lululemon’s marketing strategy. Lululemon is the first mainstream clothing company to really put the “salon” business model into every detail of their business management. Resembling the core of Apple’s retail strategy, in which like-minded thinkers came together to share their own opinions, culture, and theories. Customers go to the Apple store and salesmen will teach them how to use the products. Lululemon will do the same thing, they could teach customers. In recent retail environment, buyer and seller are put on the same sides under the effect of this strategy. Both are focused on an idea of self-betterment that overshadows the commercial transaction itself. This ethic strategy transforms the stores into a space for personal communication with low pressure. The employee have the chances to talk to the customers about their passions and pursuits, and customers will select the ideal garments with the help of the employee. The final purchase transaction comes to be an investment in customers themselves, representing their own ideas and goals. In fact, Lululemon keeps setting goal behind the counter to make customized service to guests. Salon-model strategy is a trend to interest consumers overtook the desire to just own or consume more

The Garment District in Manhattan has a very rich history. In the 1800s, tailors made mass amounts of men's clothing in the district, and that was the first influence that clothing had on the district. Later, however, the district became the origin of modern American fashion, and became the first American attempt to make fashion and personalization readily available for American men. As the 19th century came to a close, the district’s fashion industry was expanding expeditiously. As immigrants moved into the neighborhood looking for work, they began sewing and making clothing in small, crowded tenement, later known as a sweatshop. In addition, more department stores began to move into the neighborhood. Eventually, with the addition of more

Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.

One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Considering NEXT’s product orientation, the organization sells moderately priced clothing and target customers are stylish women and men from 20 to 40. It also updates low price fashion products frequently. It shows that the price of NEXT products is acceptable for the public.