Mgt 311 Week 4 Case Study Social Media

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

Most everyone has some form of social media. Whether it be Facebook, Twitter, or Instagram people have a way of communicating and getting news from all around the world. Unfortunately, this news is not always correct or trustworthy. Many people are not attuned to reading long articles or papers and just want the short story. Social media readily gives them shortened and condensed stories one after the other. Therefore, “traditional media has to adapt to the audience’s new

News has spread around through different means and has rapidly evolved in just the past few hundred years, from newspapers, to news channels, and now also through online media. The purpose of these news outlets is to inform the population on current events locally and internationally. Many people feel as if the news does a good job in captivating audiences and influencing them, but wonder if they are actually reporting the news accurately. In their article, “Pictures in Our Heads,” Anthony Pratkanis and Elliot Aronson thought the same, and made statements stating that the media does effectively influence the population and insinuating that the media does not always portray their coverage accurately; this

Businessmen must consider whom they are attempting to communicate with, and what their goals are for that communication. Goal and audience are key to persuasive and effective business communications. An understanding of the target audience leads to an insight into what the audiences' interests

Digital media tend to derive from the truth. It doesn’t challenge the facts to prove them right, but tweak them to question the value of its sincerity. The amount of information available to the public increased since the existence of multiple media outlets and companies. Psychologist conducted a study, which proves the new media’s inability to proving factual evidence. Individuals tend to look up at facts they want to believe, and disregard information unacceptable to them.

Mass media can be defined as communication that transmits education, information, entertainment and news to mass audiences. Whether it be print media, such as newspapers and magazines, audio visual media, such as television, or cyber media, there has been debates on the impact and to what extent it can influence the populations behaviour, thoughts or actions. Print media, such as newspapers have an agenda. People trust newspapers as a reliable source of news and information, however journalists have been caught fabricating stories in the past, e.g. fake headlines published by the ‘Sun’, regarding the Hillsborough disaster, which seen the fans of Liverpool FC being branded as

USA Today has been able to differentiate itself and stay away from the commodity status of most news sources by being innovators (Ferrell & Hartline, 2014). USA Today’s primary focus is to provide and deliver a product that meets the consumers’ needs (Ferrell & Hartline, 2014). Therefore, their newspaper and e-newspaper provide an intangible service to consumers (Ferrell & Hartline, 2014). The ideas presented in the USA Today’s newspaper are issues aimed at promoting a benefit to the reader (Ferrell & Hartline, 2014). Whether the benefit is increasing awareness of the number of adults that are becoming diabetics or the increase in teen suicides due to bullying (Ferrell & Hartline, 2014). The ideas or content marketing provides much value

Social Media Reports: Social media reports showed that engagements activities increased which was attributed to CEO’s birthday celebration. Ken gave the SM statistics to include 12, 800 FB followers, twitter followers of 2767; and followers on Instagram 3700 with Uncle Ebo’s Facebook amassing 97,079 followers. The last week’s Encore statistics indicated that the streaming reached a total of 65,889 people, 9,237 views; 376 reactions; 288 comments; 187 people shares with peak view reaching 326. Also, 147 people watched on YouTube; and 55 Periscope (Twitter) viewership. On the other hand, engagements on Instagram and Corporate website have been slow because the lack of recent post and unfinished update from Websoft respectively.

There is a significant correlation between Gen Y, social media and marketing occurring in this day and age. According to a survey conducted by Piper Jaffray, approximately 9 out of 10 American teens use some sort of social media. Gen Y is a distinctive generation; it is the largest generation of them all and with access to huge social networks, their range of connections allow them to have a voice that is louder, and more impactful, than any previous generation. With this in mind, marketers are able to target these teens and turn this into a huge profit in just a short amount of time. Majority of teenagers are unaware that they are contributing to the profits that companies gain primarily because the use of social media is free.

The meaning of the word ‘community’ is not as simple as it may seem. Merriam-Webster defines the word in a variety of fashions: they include “A unified body of individuals”, “People with common interests”, “A group linked by a common policy”, and “A group of people with a common characteristic or interest living together within a larger society”. These definitions allow a broad interpretation of the word and expands what a community can embody. Social media--though it is sometimes seen as a detriment to societal progress--can open up new communities that one may not be exposed to otherwise, as well as being an effective informal platform for innovation and revolution. I, personally, believe that social media has given us a new sense of community

First, the internet. The concept of the internet emerged as a mass medium in the 1970s and remained a platform for communication used mostly by educated, elite users until the development of the world wide web in the early 1990s. The internet grew quickly and rigorously in popularity as developers created web browsers that simplified the process of connecting via personal computers. Media organizations soon began to recognize the web’s value as a medium capable of transmitting and communicating information instantly and in greater depth and clarity than was ever possible. Over time, media groups began increasing their reliance on the web by building more sophisticated and complicated sites to display things such as video, audio, print, graphics, etc. Almost 73 percent of all US adults enjoyed having a connection to the internet in 2006, and a recent growth has occurred in the acceleration of high-speed internet service. More than 42 percent of American adults had broadband connections in 2006, which was a remarkable 40 percent increase in broadband use from a year earlier. News organizations were cautious and warry when they transitioned onto the web while journalists cautioned against almost a loss of control and maybe function within a more fluid, interactive environment. The need to change to keep consumers was overwhelming though and gave the organizations no other choice. Traditional print and broadcast organizations especially adapted to and/or embraced the change of medium with transmitting information because of the continued crumbling and decline of audiences and consumers. Because of the internet, journalism has changed a bit with how information is distributed as well. Now people are sharing and distributing information through blogs, podcasts, video sites, and popular social networking sites. Throughout the

Social media is tool that combines the term social, which refers to the interactions that people have with each other when sharing and receiving information, and the term media, which refers to the instrument of communication. About 12 years ago was when Facebook, Twitter, and MySpace began started this reign of the social media taking over everyone’s lives. It connects us with the other parts of the world. Throughout this generation and the past ones, many have questioned if social media is the best thing around or if it’s doing bad to us. There are always two sides to everything, one always being the correct one, yet with this topic there isn’t, it just depends perspective on how you perceive it.

This research has been conducted due to the fact that some researchers have claimed that “journalism is dying” whilst others have argued that “journalism is not dying but is simply evolving” (Blatchford: 2014). This has been a much contested debate triggered by the decline of news circulation from traditional news sources i.e. newspapers, television and radio together with the technological advances of the internet and social media (Cub Reporters: 2010). This has raised many questions and firstly, this dissertation will assess whether the rise of social media has led to the decline of news circulation from traditional news sources. Secondly, this paper will look at what the advantages and disadvantages of using social media as a news distributor are for professional journalists and the general public. Lastly, this study aims to investigate

One of the first companies to experience a serious and global damage in its reputation due to the spread of bad news in social media is Domino’s Pizza. The crisis started when two employees produced and uploaded a vulgar YouTube video in 2009. Within a few days, the video gained more than half a million views, major news media covered the event, and people started to discuss the incident on social media. Domino’s soon released a YouTube video where its CEO apologized and explained the situation. We paid attention to the Domino’s crisis in Twitter, because from the beginning to the end the medium played a central role in spreading both the bad news and the apology. First, the crisis started in YouTube, but soon it was picked up by users in various social media sites. Twitter was one of the key places where discussions took place. Based on our estimation, more than 15,000 Twitter users posted a message about the event, Second, Domino’s apologized on Twitter by sharing a link to its CEO’s apology on YouTube.

Companies are intentionally confusing and deceiving participants that view media. Advertisers are purchasing and creating fake news in exchange for data about consumers. Social media is the biggest contributor to this misinformation problem, but it’s just the outcome of data gathering gone wrong. The web of advertising runs deep and contains very, detailed, personal information at its epicenter. With so much information available today, people should be able to recognize what is erroneous. Some know to cross-reference with reliable sources, but some just assume that because it has been posted on a public site; it must be factual.