Mgt 330 External-Internal Factors Paper

1176 WordsMay 2, 20115 Pages
External-Internal Factors There are many internal and external factors that can affect how a business is developed and maintained. Amazon.com has been molded from many of these factors that exist within their business and their macroenvironment. Macroenvironment is defined as the most general elements in the external environment that potentially influence strategic decisions (Bateman & Snell, 2009). Internal business factors can include new entrants, buyers, suppliers, rivals, substitutes and complements, and the competitive environment Amazon is faced with. The macroenvironment introduces the economy, technology, laws and politics, demographics, and social values that may affect Amazon’s progress as a leading, online retail…show more content…
The features are consumer-friendly and guide the customer through product listings that rival any major department store. Their website allows the recommendation of future product purchases based on consumer shopping/browsing history saved through their advanced customer relationship management (CRM) system. Amazon’s initial desire was to prevent the average consumer from needing to leave the comfort of their own home to accomplish their normal and continual shopping needs. This desire continues to be the driving-point for Amazon’s foundation. Amazon has organized their human resources to provide personalized customer service that readily matches other online retailers. Amazon does not offer in-store customer-service because they are an online business entity; however, they do offer e-mail, phone, and online live-chat customer service support. To enhance Amazon’s website structure, there was need for more consumer options than rival competitors that supported the customer better. Amazon provides other services to include developer, advertising, and self-publishing services. Developer services allow Amazon to use the new idea of incorporating human intelligence tasks into their company’s services, now Amazon is better able to provide for their consumers and their consumer’s business needs. Advertising services enable web developers the use of Amazon’s advertisements on their own websites, for easier customer fulfillment capabilities.
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