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Organizing Paper; Google MGT/330 Management Theory, Practice, and Application Preface Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN,…show more content…
Google’s corporate site states that the company’s “mission is to organize the world‘s information and make it universally accessible and useful” (Google, 2011). The company offers technology services for web, mobile, media, and home and office (Google, 2011). These services range from the original Google search engine, Gmail email, Google Earth interactive maps, and the Android operating system (Google, 2011). Managers at all levels must be detail oriented and be able to adapt to constantly changing environments. Even the basic Google search engine is powered by a set of complex steps. Managers must monitor the software program crawlers, named “googlebots”, which are constantly collecting information from sites and indexing the information for Google searches (Google, 2011). Without the planning function it would be impossible to keep the intricate processes running efficiently and Google would be unable to provide accurate results. Conclusion There are many factors that have contributed to Google’s overwhelming success. Forward thinking, new technology, and the ability to adapt to evolving needs are all aspects of the organizations ability to maintain a competitive edge. Without the organizing function however, all of the new ideas and innovative technology would be lost in a haze of disorganization and inefficiency. Google has made millions by ensuring that the brightest and most

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