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Mgt599 Module 1 Case Assignment Kraft Essay

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Running Head: KRAFT FOODS

Kraft Foods
MGT 599
Module 1
Case Assignment
Abstract
Kraft Foods established in 1903 has been in existence for over a century and is a household name. It's a company that when spoken of a thought of Mac-n-Cheese or dairy products come to mind but it is so much more. This organization has progressed dramatically over the years buying over other companies, improving existing brands, and introducing new product lines. Today, Kraft Food products include beverages, cheese, dairy, and snack foods. How has Kraft been able to thrive? Is it because they are striving to ensure that their Mission, Vision, and Values are easily understood and achievable?

Mission Statement, Growth Plan (Goals), and Analysis …show more content…

This company is a well-defined; well-establish organization that has been able to stand the test of time. One thing that I do believe stands out though is not defined by a long list of words is the fact that it is a powerful message in that it is speaking to people around the globe. In order for an organization to speak on a global level one must first have a sound platform from which to send their message and for it to be heard. It is clear that the message they are sending is resonating with consumers because the company is profiting through their marketing efforts and measured by sales revenue and generated profits. In reviewing their vision statement (to me) it speaks silently of the organizational values. Their unspoken goal behind the vision statement is to Help…. To help people globally “Eat and Live Better”. In my opinion their message is saying we care and we want to make products that help you achieve that. One way they are accomplishing this is by providing current products, reformulating those that are not meeting this vision and mission, and introducing new products that meet the demand; all of which are cost effective for every lifestyle and financial circumstance this based on a tier vision of Good, Better, Best. It also speaks volumes because this vision is also imparted upon its employees by investing, encouraging, and supporting healthier

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