Mgt680

This is an electronics company that has been in play since 1976. The name for the company was changed two times from Apple Computer, Inc. in 1976 to Apple, Inc. in 2009. This company knew that they were not the only ones in the industry, therefore they needed bright minds to work for them. The founders of this company were Steve Jobs, Steve Wozniak and Ronald Wayne. As sellers of consumer electronics they innovated the way to look at technology. They created computers, laptops, cellular phones, I-pads and I-pods. What made this company unique is that their teamwork had in a sense a well knowledge of paradoxical thinking. What do I mean by saying this? As the technologies advance their way of doing things must change as well. This is when paradoxical thinking comes in to action. As competitors they must use different ways of manufacturing their products, they must know what the competency is up to so they can come up with something different and unique. As the author K. R. Ravi states, “write that companies that survive are those, among other things ,that do not oppress themselves with the ‘tyranny of the OR’—the rational view that cannot easily accept paradox, that cannot live with two seemingly contradictory forces at the same time” (p.3). This is when they start thinking out of their box and not only go and with what competitors are creating, but instead use their minds to create a new device that has

The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.

* Toyota is best known for environmentally safe, quality, reliability, durability and value for money.

General Motors, the “mother company” has faced many troubles in the past, and surfaced. A research by the National Research Council in the United States has revealed in 1992 that there had many impacts and future impacts in the automotive industry, indeed; it would affect the jobs and the internal economy. However, General Motors understood the threat potential that this and established strategic plans to revert the trend. Furthermore, whether General Motor Company was able to change the trend, and it saw the internal and external factors, prepared a strategic plan, Holden being the first brand in Australia, with at least just the 10 % of the population compared with the USA, the way to get a plan looks easier. In addition, it is easier to see a trend in countries with low population and good policymakers. In 2008 General Motors faced again the limit to bankruptcy. A fierce plan to develop and a new business association with FIAT made that GM avoid the dissolution. Even do all Europe have had a similar crisis( Boudette & Choudhury,

Ideas introduced in the article assist in understanding Ford’s current situation. Ford reported sharp falls in U.S. auto sales in May 2008. Sales of its most profitable pickups and SUVs suffered the most (“US Auto Sales Slide”). Some of the main

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

I will be comparing both companies General Motors Company and Ford Motor Company for the past three years. We will be able to see all the trends these two automotive manufacturers have and which one may be better to invest in by looking at the last few year’s ratios and percentages. This will give us a better understanding and the knowledge of who maybe the industry leader and who is the follower. These are both major corporations that strive off customer loyalty and both competing on a global scale to make their mark in the one of the top automotive manufacturers in the world. This analysis will give us an understanding of what lies ahead in the future for these two manufacturers.

Ever since the 2008 recession US automobile companies have been on a steady downhill slide, but actually you can trace this downward trend even further back than 2008. US car companies have been feeling the heat since as early as the late 1980s when Japanese car companies laid claim to American manufacturing plants . Despite a shot in the arm in sales over the past five years, American firms are still on the decline. This case analysis aims to diagnosis the problem, provide analysis of the problem, and propose a viable solution to the problem from the perspective of the US automobile market share leader, General Motors.

Toyota is currently the biggest car maker in the world. Toyota’s production model has been for long the envy of Detroit’s big three and the benchmark for the auto industry. The auto market in the US has showed signs of improvement, a sign of encouragement for the company (Toyota History: Corporate and Automotive, 2011). Toyota has invested billions of dollars to develop manufacturing capabilities and supplier networks to supply those markets. Toyota has many comparative advantages over it peers: a strong operational model that generates high margins; a strong global brand synonymous for quality and a

3. Evaluate Ford's strategy to focus on global markets with stronger brands and scale back or exit the luxury car market.

6. Cultural environment, last but not least, has an enormous impact on the production and sales of the Prius. With the “going green” movement

The financial crisis starting in 2008 and the following recession hit hard the US auto sector. Traditional car makers had to realise that substantial changes were needed in order to maintain their strong position in the

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Ford India posted a 45 percent fiscal growth for the period April 2006-March 2007 Endeavour has maintained a significant share and has been comfortably leading the premium SUV category. With the New Endeavour, the response has been outstanding and they are gearing to match their supplies to the demand. Since the New Endeavour launch, it has grown company’s volume by more than 45 per cent over the same period last year, and market share improving as they go forward. The success of Fiesta has contributed largely to Ford India sales, where it close to 20 per cent of the total market share of the B, B+ multi-activity vehicle or MAV segment in India. Michael E. Porter, author of the book “competitive strategy: techniques for analyzing industries and competitors” has categorized strategies into few generic types, which are: Overall cost leadership Here the business works hard to achieve the lowest costs of production and distribution so it can price lower than its competitors and win a large market share. Differentiation Here the business concentrates on achieving superior performance in some important customer benefit area valued by the market as a whole. It can strive to be the service leader, the quality leader, the style leader, the technology leader, etc. INDIA ford motors operating general marketing objectives as profitable growth and focusing on the right brand, product

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.