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Mia Hamm: The Most Successful Women's National Soccer Team

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The United States women’s national soccer team is the most successful female sports team in history. They also are the most winning team in women’s national soccer organization. The team has won three Women’s World Cup titles (including the first ever Women’s World Cup in 1991), four Olympic Women’s Gold Medals, seven CONCACAF Gold Cup wins, and ten Algarve Cups. Some of the awards they won off the field are receiving U.S Olympic Committee’s Team of the Year award in 1997 and 1999, and Sports Illustrated chose the 1999 team as the Sportswomen of the Year for its usual Sportsman of the Year honor. It is not that society does not remember all their success, but that media fails to help make their success famous and important. If media covers …show more content…

For example, back in 1991 the best soccer player in history was Mia Hamm. So in order for them to sell seats to the World Cup game they had to advertise. So the media chose the team’s most “popular” player. Mia Hamm stared in a Barbie commercial, two Gatorade commercials, and a shampoo commercial. Media coverage rather focuses on an individual athlete rather than a team, because it is less masculine. So, when they only filmed Mia Hamm to represent the USWNST she could not be over powering or over barring. Media coverage is less on team sports because these athletes tend to be more masculine, competitive, and involves more body-to-body contact. Team sports being the total opposite of what media portrayed a female athlete to act like and look like. This could be one of the main reasons why the USWNT does not get much popularity through the media. Even after the World Cup in 2015 there was only a selective few who got to be on a cover of a magazine. For example, Carli Lloyd appeared on a sports illustrated magazine, and the title of the magazine was, “ ONE TEAM, ONE TITLE, ONE COVER for EACH of THE 23, MY CUP. OUR CUP.” If the whole title was talking about the team and it’s success on winning the world cup, then why was only one female athlete on the cover page? Was it because 23 girls on one magazine in uniform over barring to …show more content…

The team set a World Cup attendance record with selling out 90,185 seats in the Rose Bowl Arena. While another 40 million viewers watched on the television. The United States not only saw the USWNST win the World Cup, but they also saw Brandi Chastain score the winning goal and her celebration that caused controversy, and allowed her to be sexual objectified. The celebration was like what men soccer players do on a regular basis. She ripped off her shirt (leaving her in a sports bra), fell to her knees, and then started swinging her shirt around her head while celebrating with her team. The media devoured her up and made it headline everywhere. They took the greatest moment in female sports history, and turned her in to this sexual object. Announcers at a baseball game said, “World Cup hero Brandi Chastain, throws the first pitch-tank top, no sports bra.” Then headline on ABC news stations made comments like, “And uh, Brandi did keep her shirt on, but did take a sweater off, during warm-ups.” Also, “It was announced Nike will exploit Brandi Chastain’s strip tease by attaching her to a line of sports bras.” All of these comments in some way turn her from a World Cup Champion to another female athlete that has been sexual objectified. The media made so much controversy over this action of hers, because it was

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