preview

Michael Costello Research Paper

Decent Essays

“Success is something that should always be assumed” for Michael Costello his assumptions were correct. Michael had taken the world by storm, after becoming the 4th runner up on season eight of Project Runway. His designs were dynamic and eye-catching. Michael Costello has designed dresses for celebrities such as Toni Braxton, Caitlyn Jenner, Kim Kardashian, and many others. As a child Michael knew he was destine for greatest. Michael didn’t always follow a straight path, however he was able to see the big picture, and make his dreams come true. Michael Costello was born in Los Angles, CA. As a child he was very creative. At the age of fifth-teen years old he moved to Palm Spring, CA were he opened up his own boutique. Michael was self taught …show more content…

shopcostello.com which is more for the everyday woman. Dresses on this site range from $800 dollars to $4,000 dollars. All of his designs are couture, so they cost more then the average dress. Another site that is used is michaelcostellocouture.com these are the higher end pieces that range anywhere from $10,000 dollars to $100,000 dollars. These are pieces of art that are displayed for the world to see if and you’re lucky enough you can wear one of these fabulous designs. Lastly, stellooffical.com Michael presents is work as art, and gives different options in price and style. They are fair prices compared to other designers. Michael Costello designs are made well, he is known for his mermaid style dresses that fit the form of a woman’s body, and his draping which has made him a house hold name. Michael Costello uses the five R’s of merchandising, although he does in a different way. His merchandise is always on time, he has the right quantities because it’s couture and only the most elate can buy from him. His prices are right because most couture designer’s prices are outrageous. Michael sales promotion is presenting in Mercedes fashion week in Los Angles and new your twice a year. He also holds showcases and appreciates in charity fashion shows all over the world. He constantly keeps his websites updated and current. In a small amount of time he has become a icon in this

Get Access