Michael Gerber’s The E-Myth Revisited Essay

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Michael Gerber’s The E-Myth Revisited is great book for anyone thinking of starting a business venture. Gerber describes how most businesses are started because people are fed up with their boss, or think they are doing all the work already so why not work for themselves. He states that every small business consists of three main characters the technician (the doer and builder), the manager (the planner), and the entrepreneur (the dreamer, visionary). There are life phases in a small business the infancy phase which is the technician’s phase, the adolescence phase which is when the business owner gets some help, beyond the comfort zone, and, maturity and the entrepreneurial perspective. The technician who starts a small business will…show more content…
Gerber states that Business Format Franchises have reported a success rate of 95 percent in contrast to the 50-plus-percent failure rate of new independently owned businesses. He also states that where 80 percent of all businesses fail in the first five years, 75 percent of all Business Format Franchises succeed! These numbers make it very scary to even think of opening your own business. I found it pretty interesting how the colors of your uniforms, the shapes or symbols on you business card or sign and even the walls and flooring can affect how successful your business is. He says that instead of saying “Hi, may I help you?” try “Hi, have you been in here before?” By doing this he says that by doing this one thing your sales will increase between 10 and 16 percent almost immediately. That is astonishing, and what’s even more unbelievable is that almost every retail shop that you walk into they are still using the “Hi, may I help you?” routine. I believe the most important thing to do when opening a business I make sure you have your primary aim. This is what the owner really wants and wishes for out of his life. By defining this, the owner will be pushed to pursue his entrepreneurial dreams. This is a great book. I recommend that everyone thinking of opening a business, or already a business owner should read this book. It has some very good information that could help out with future of their

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