Michael Jordan 11 Research Paper

People that don’t think jordans are good shoes think there prices are outrageous because some are up to 300 to 400 depending on the shoe. Some individuals don’t like the shoes because it's not worth the price and they feel like they're just paying for the brand/name . Another reason why people think jordans are good shoes because some people have got shot or gotten into a fight over a pair of jordans. Another good

If companies continue to develop limited and collaboration sneakers, the market will continue. Furthermore, the secondary market as well continues to excel is because of the emotional attachments sneakerheads have to these sneakers. The shoes to sneakerheads are an expersion of who you are but also a way to express your own uniqueness and sepreate from the sameness in society (Caroline Cunningham, 5.)

Michael Jordan sneakers are one of the most popular shoe brands of all time, a must have item of the 20th and 21st centuries. Almost everyone has a pair, whether it be sneakerheads or average joes. However they do not come without sacrifice. They should be made cheaper and more available to the public because, people sometimes have to stand in line for days just to get the pair that they want, they are priced from $100 to $300 which is incredibly overpriced compared to the market value of most other shoe brands, and there have been countless cases of violent acts over the Jordan brand shoe due to it’s high price and scarce availability.

It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Ever since I was an 11-year-old prepubescent child, I have been in love with sneakers. Now we aren’t just talking any type of sneakers that you would wear on any normal day. No. I am talking the high-class stuff. Those Air Jordans that you see in a glass case in some fancy sneaker store in the middle of New York City. I took a huge liking to these sneakers, falling in love with each pair that I had owned. As I got older, to my surprise, I found that there wasn’t a small group of people on Long Island that were exactly like I am with sneakers, but instead a gigantic population across the world. I found that there were

At this time I was fairly new to the clothing world, I was just starting to get into the brand. Thursday is when the usual release for supreme occurs, I was interested so I decided to go with some friends. It was a gloomy day with rain, we cut school to go to Lafayette Street, where much to my surprise there was a huge line wrapping around the corner. This was something new for me, and I asked myself, are all these people really waiting in the rain for Supreme? My friend, who is big fan of supreme looked at me confused and answered me by simply saying of course, it’s Supreme. He went on to say it's like this every week, everything sells out. After learning this, I realized that the culture was more than just sneakers, there was also a craze for streetwear

The article “The Economics of Nike’s Air Jordan Brand” written by Faruq Ghadamosi, states, that “Jordan shoe sales rose 17% to 2.6 billion dollars in 2014, according to data compiled by SportScanINFO.” The more people buy jordans, the less money other off brand shoes get. Off brand shoes do the same job as Jordans would do. For example, Sketchers have some shoes that are similar to Jordans and even designs for younger kids.

For my specific discourse community I am studying Nike and they community of followers they have built up around their organization, but first it is important to have a good grasp on what exactly a “sneakerhead” is because they are Nikes specific target audience for limited edition shoes. With the rise of sneaker culture and sneakerheads, there has been a museum exhibit in the Brooklyn Museum to pay tribute the rise of sneaker culture (see Figure 1), there are many different sneaker shows that travel across the United States and globally, such as SneakerCon to give a space for sneakerheads to buy, sell, trade, and talk about sneakers (see Figure 2-5), and there has also been a documentary made to give a detailed look at what sneakerheads are like and how they interact with each other. In short, the documentary discusses a very popular question from within the sneaker community which is, “‘To Rock or Stock?’ Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in sub zero temperatures for the latest Nike Foamposites. How did sneakers become as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, Sneakerheadz examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don’t just want to admire art, they want to wear it” (Synopsis). With unique Jordans releasing just about every Saturday and a growing desire for the shoes with the continued growth of the sneaker community, when a limited release pair comes out, people will do whatever it takes to get their hands on a pair. As a response, Nike corporate has come up with certain strategies to best create hype around the limited launches and they have also created security protocols which are

While reading the article, “$1,000 for Sneakers? Collectors Send Prices Soaring”, it sounds like the economic theory was focused on supply and demand. The law of supply and demand says that supply of good and service increase when demand is great (and prices are high) and will fall when demand is low (and prices are low). The article was based on a real life example that happened back in October of this year when Kanye West promoted his new pair of Adidas sneakers, the Yeezy Boost 350 V2 Beluga. Now just like when any other popular pair of sneakers come out people do odd and unusual thing like camp outside a store or mall just to be the first ones to have the pair. In this real life scenario the demand would be the people who are willing to pay $220.00 plus tax

On my way to the Burnsville Center, about to hurry to Footlocker. I slip into the store and immediately feel the aroma of the rubber and shoe spray. I raced over to the men’s section, and there they were… The brand new Nike Roshe 1: Winter Edition. The beautiful shoes were on the top shelf so I had to have one of the workers help me get it down. The rough mesh and smooth leather lay in my hands. I went to the worker dressed as a referee and asked if he could get these in size 10.5. He replied that he was on it! The ref calming strutted back with bright red nike box. I grasped the shoes from his hands and positioned them on my feet. My dad asked if they fit and I just gave him a ginormous grin. I advise him that these were the ones. My dad led

To begin, celebrities like Michael Jordan, advertise certain shoe brands. Everyone has a celebrity idol that they look up too, so when a fan sees their idol advertising a product, they are really going to want to buy it. According to source two, “The hip-hop movement helped make sneakers fashionable, and famous athletes like NBA basketball player Michael Jordan turned certain brands into status symbols.” Brands that were once nothing, get turned into into

Sneakers are popular for their social status and some individuals buy them as proud collectible pieces. I initially purchased sneakers by camping out at stores. It was a great way to understand the nuances of the sneaker culture and a way to convince my parents that my “crazy hobby” was a smart idea. My parents did not care for my new found interest, but they were amazed when I bought a pair of sneakers for $140 and sold them for triple the cost.

Not just are they making a good profit but kids are also getting robbed and murdered for these shoes. There have been multiple reports on kids getting killed for Jordan's and the excuses are because they are jealous or they don't have enough money to buy them. Although that should not be an excuse it would not be happening if Nike would make affordable prices.

Few can question Nike 's financial hegemony. But nearly $ 7 billion in revenues clearly begs the question, what sells these shoes? It is my contention that the power of Nike to sell comes from deep longings of cultural integration and sport individual achievement. These seemingly paradoxical desires collide in the hearts and minds of consumers and produce the unyielding zeal for Nike shoes and clothing. Unfortunate effects of this heat can be found in the killings of Nike apparel in 1991, and the profusion of Nike collectors and websites designed around the company 's products. (See list of web pages in the Works Cited page) Nike appeals to these disparate elements of Americans ' personalities through an advertising philosophy that is at