Michael Jordan And The Transnational Marketing Of Professional Basketball

I have devised a presentation in order to critically analyse sports as spectacle, my research question consists of how Michael Jordan’s elite NBA career elevated media speculation. By critiquing theorists such as Debore, Abercrombie & Longhurst and Tomlinson I can illustrate how spectacle is perceived in our mediated society.

Michael Jordan is a very famous personality and almost everybody knows him. Jordan goes beyond the basketball world because some people know him even without knowing a thing about basketball. Michael Jordan has a variety of products in market that many people like because of their texture, style, authenticity and models and because it is Michael Jordan. People sometimes also recognize the logo of the brand and people would be willing to pay a high quantity of money to get Michael Jordan’s products. Jordan is a role model for little kids to persuade them to become basketball players or at least practice the sport. Michael Jordan is important because he is one of the greatest players in the history of the NBA, his drive to succeed and to

Stemming away from Jordan personally, it also touches on how the expansion of Nike created issues with regard to race by way of cultural and value-based analysis of black culture and effect that the Air Jordan shoe had on its people. One example of which is shown from the black on black crime that ensued as a result of the marketing of the Air Jordan in the 1990s. Significance in the arena black business is also evident. Obvious significance is shown from the growth of the business of Michael Jordan himself. It shows how a single man can amass wealth starting one-dimensionally as a person with extraordinary athletic talent and transitioning into one who takes the reigns as the leader of his own division of a transnational corporation while still working to his own and his brand's marketability. It's also subtly important to show how the Nike product also spiked the dollar seen by inner city ‘mom and pop' athletic apparel stores, mostly black owned. Chapter 4 touches on the effect of the Air Jordan on inner cities, both good and bad, and even though there was crime and drug money involved with the sales of Air Jordans, it is still hard to ignore the increase of money that resulted as well. Lastly, LaFeber's book provides informational significance of the expansion of global capitalism in the late 20th and early 21st centuries. It not only shows how Nike became the worlds largest company in sports apparel but also how the Chicago Bulls organization increased

Watching Jordan play and seeing how great he was, influenced many teens and kids around the world.

Michael Jordan had a passion for Basketball. It was not something he did to fill up his spare time; it was a goal that he knew would be his channel to influence the world. When we follow our passion, we would paint the world in very bright colors. It is important to know that our passion is our DNA, which would be the channel through which we make a mark in our world. Michael Jordan’s passion still speaks because he has influenced many generations of young people in the game of Basketball.

Michael Jordan helped bring basketball to the international audiences, the 1992 USA Olympic basketballs team went undefeated and swept the Olympics and became the dream team.

There a many stereotypes that are explored in the film Hoop Dreams. Both William Gates and Arthur Agee fit into the stereotype of great basketball players who aren’t very successful academically. Over time as they advanced in High School this stereotype manifested to where they were unable to play at the professional level they all dreamed about when they were kids. As most parents would want to believe about their children, they want them to be successful academically and athletically. This stereotype was exploded as the documentary progressed.

We are going to start with a bit of History, when the NBA League started marketing was a heavy and important part, due to the fact that there needed to be followers in order for the association to continue “living”. The 1960’s were a known for their purity and realism, followed by the

Muhammad Ali, born Cassius Clay, was one of the most controversial black figures of the 20th century. Ali called himself a “new kind of black man,” a statement that would define him and his career inside and outside of the ring. He became the driving force behind professor at San Jose State College Harry Edwards’ “Revolt of the Black Athlete” movement by outwardly defying the institutionalized discrimination of blacks in the United States. This paper will discuss how Muhammad Ali was a new kind of black athlete in reference to Jackie Robinson, Joe Louis, and Althea Gibson. This paper will also discuss the subtle similarities between Ali and Jack Johnson.

In America, citizens inspired other people in the world. Michael Jordan, Born on February 17, 1963. Born in Brooklyn New York. Michael jordan has inspired people in the NBA by playing for the Chicago Bulls and the Washington in the 1980’s and 1990’s. Michael Jordan earned his nicknames “Air jordan” and “ His Airness” by how good his slam dunks and free throws were.In collage he playeed for North Carolina and in Pro ball, he played for Chicago Bulls. Michael Jordan kept retiring and unretiring from basketball so much because he loved it. On the other hand Andrew Jackson, Born on March 15, 1767. Born in Waxhaws, Region between North Carolina and South Carolina. He has inspired people by being the seventh president of the U.S. in 1829 to 1837.

The Economy, Christopher Gardner, and Michael Jordan: Three Influences during Ten Years of My Life

Spanning from the 1940s to present-day the American dream, and American system, have been shaped by factors such as communism, immigration, poverty, racial tensions, and also war. America’s dream of, if one is to work hard enough that they shall be able to achieve great things, took yet another turn to exclude certain races, women, and the lower classes. In Walter LaFeber’s Michael Jordan and the New Global Capitalism, capitalism is seen through the eyes of basketball, and LaFeber argues that capitalism will always dominate culture. From the Cold War to present-day the United States has become a capitalist society, but in its wake left many Americans struggling for the American dream and even brought war to parts of the world.

My sister absolutely adored Michael Jordan, she wrote an essay about him and all his achievements, even sewed his name and number on the back of her shirt. When she looked at him, she saw a role model, one with a great deal of attitude, but also one who was successful, powerful, and had a dream of being the best. On the other hand, I never truly had a fascination with him, well at least not like she did. Accordingly, this allowed me to have a somewhat neutral position on Jordan and the arguments generally made for or against him. Now, when reading Michael Crowley’s “Muhammad Ali Was a Rebel. Michael Jordan Is a Brand Name: In celebrating Jordan as a hero, are we merely worshipping capitalism?” I would say that his argument appears to be a

Michael Jordan, the most well known and recognizable athlete in the world, was an inspiration to many. He was born in Brooklyn, New York on February 17, 1963, and that’s where it all started. Jordan was a guard for the Chicago Bulls and Washington Wizards. Many people looked up to him and thought of him as a role model and the best to ever play the game. Michael’s achievements are what make him such an inspiration too many people around the world. Not only did Jordan break many records throughout his career, but he also won many achievements. Michael has 840 consecutive games with 10 or more points and has made it to the front cover of Sports Illustrated for the 50th time! Michael has won 6 NBA Championships, and was the Most Valuable Player in 1988,

Baseball and basketball are two coveted sports in the United States. March Madness is a month long celebration of NCAA Division 1 Men’s Basketball. Every year, fans create brackets to, optimistically, win money and a championship. The Little League World Series promotes youths to reach a peak of success at age twelve while the whole world watches. In discussing success, everyone has a similar definition. Success could be how much money someone makes, how fulfilling their life is, or athletic greatness. In terms of Mickey Mantle and Michael Jordan, their successes were, ultimately similar. Athletically gifted, both men reached the highest level of play and achieved Hall of Fame status. Every so often SportsCenter and ESPN will run specials, and magazines will publish articles celebrating their careers. Although both men are in the category of elite, athletically gifted professionals, their strategies for play ranged from constructive to destructive.