Michael Jordan Research Paper

Michael Jordan: Legends in Sports is a biography about Michael Jordan. It was written by Matt Christopher. This book talks about Michael Jordan’s basketball career. It also includes the time where he joined minor league baseball. This taught me about Michael Jordan and I recommend it to others. It shows how much hard work is needed to succeed in life. The achievements and awards he won are a testament to all the hard work he put in.

Michael Jordan impacted a nation of kids and impacted a society. Before he joined the Nba not a lot of people watched basketball because it didn’t have enough excitement in it. But Jordan being drafted to the Chicago Bulls changed that. Him joining the Nba helped increase its popularity. He became one of the main attraction for the Nba making more people want to watch it. He became an idol to many people, especially to kids and teens, giving a reason to follow his footsteps of becoming a great basketball player.

Jordan played basketball for Laney High School in Wilmington, North Carolina. Ironically, he was cut from the varsity team his sophmore year. Instead of giving up after not making the team, Jordan used it to encourage himself to do better, spending hours on the basketball court. He said that whenever he was working

Now the reasoning behind him influencing people all over America, was that he was the best, his shoes, and just him in general. He completely changed every aspect of the game. He was a Man amongst boys, No matter how any team attacked him he found flaws and ate them alive right there. He had no sympathy for his opponents at all. He was cold-blooded on the court. His most monumental shot was against the Utah Jazz in game 7 of the conference semifinals, with only 1.7 seconds left Michael stepped back and took the shot, as it swished the crowd went crazy. That put Michael onto his 5th championship ring. Michael had made his mark in playoff history, when he set the record for most points scored ever by a player in playoff history. He had his alterations with the NBA though. Michael’s dad had a dream to play Major league baseball, Michael would attempt to follow his dad’s dream, he attempted it but would never make it professionally in baseball, he played minor league baseball but was never good at it. He came back to the NBA where he got traded to the Washington Wizards and became known as the Villain, where he would just still completely dominate the game of basketball. He kept his old team from making the playoffs 2 years in a row, Michael never won a championship with the Wizards though. But this was an alternate event for him, America didn’t know what to think anymore due to the fact he had to face his old team a lot here and there, and when they continuously won, that is where they started calling him a traitor and all Chicago Bulls resented him, even though Michael had nothing but love for Chicago, he said it was just a business and he couldn’t help it that he was traded but nobody cared to hear what he had to say, except for all Washington Wizards fans, and why not he had came to their city where he just gave the fans something to cheer for, they were winning

Michael Jordan had a passion for Basketball. It was not something he did to fill up his spare time; it was a goal that he knew would be his channel to influence the world. When we follow our passion, we would paint the world in very bright colors. It is important to know that our passion is our DNA, which would be the channel through which we make a mark in our world. Michael Jordan’s passion still speaks because he has influenced many generations of young people in the game of Basketball.

The revolutionary marketing campaign surrounding the unproven rookie was considered very urban for the time. During Nike’s early years, they had a difficult time pushing sales for their brand new athletic sneakers filled with air. This all changed seemingly overnight when the young Jordan took the basketball world by storm, dominating the opposition night in and night out. The Air Jordan I launched in 1985 in a black and red colorway to match the uniform of the Chicago Bulls. For $80, people could purchase a pair and experience what Nike called “human flight”. To add even more to the Nike and Jordan craze, the Jordan I failed to meet the National Basketball Association’s sneaker color standards at the time, due to a lack of white color. Jordan refused to stop wearing his own shoe, and the NBA began to fine him $5,000 per game that he wore the shoe. Because of Michael’s outstanding performance on the court, the Jordan I was flying off the shelves, selling out at almost every major retailer. These sales were more than enough for Nike, so they began to pay off the fines from the NBA. Then, the greatest sports ban in history took effect. On October 18th, 1985, the NBA officially banned the Nike Air Jordan I from the league, making it illegal to wear them for play. What was thought to be the death of the sneaker was the complete opposite. Nike pushed back

As a result or his hard work, "he finally earned his berth on the varsity squad and--with his burning ambitions in tow--he became one of the most widely-recruited high school athletes in the country ("Michael Jordan")." During the summer before Jordan's senior year, he attended the Five-Star Basketball Camp. There he met Dean Smith, the coach of the University of North Carolina's Tar Heels. Smith encouraged Jordan to come to the school. A few months later Jordan signed his letter of intent and received a full scholarship. The Tar Heels had an outstanding season and went on to play in the NCAA championship against Georgetown University. Jordan hit the game winning shot making his name know around the country. For the next two seasons, He averaged a reputable 17.7 points per game. In 1984, Jordan traveled to Los Angeles to compete with the U.S. Olympic basketball team. With Jordan's help, the team won a gold medal. Soon after Jordan entered the NBA draft and was picked third by the Chicago Bulls. The bulls were the laughing stock of the NBA, but that would soon be changed (Mattern 82-28).

Michael Jeffrey Jordan is known by many people as the best basketball player ever to play the game. Jordan played for the Chicago Bulls, helping them obtained six championship titles in eight years. Now remembered for being the best and the most popular athlete in the sports world. He had a great influence on the people. "Jordan was just another great legend" (Stein 2). Being a role model on and off the court Jordan showed his abilities to play the game and his kindness towards other people, especially those who admired him the most. "His widespread appeal to fans has helped keep basketball one of the world's most popular spectator sports" (Stein 1).

When Jordan didn't make his high school team as a sophomore, he got up at 6:00 am everyday to improve his basketball skills. "Michael's athletic skills awed everyone, but even more impressive was his commitment to improve" (Minsky 108). This quote is explaining that Jordan had amazing skills on the court, but what impressed everyone more than that he was always determined to improve. Jordan's determination would help him later in his career, and it is inspiring to young athletes. Going into college, he was not recognized as a top prospect. He was finally recognized at a basketball camp by Roy Williams, who was the coach of the Kansas basketball team. Roy Williams invited him to the Five Star Camp, which is the top camp in the country. He got there for the final two weeks, and won the camp's MVP. When Jordan won the camp MVP, it made him and college coaches realize he could be a star. He ended up signing with the University of North Carolina, where he earned the starting spot as a freshman. North Carolina won the NCAA championship after Jordan made a last second shot over two defenders to win the game against Georgetown. He went on to win College Player of the Year, and won gold with the US Olympic Team in the summer of

Michael Jordan, also known by MJ, left people amazed by his unstoppable defense and offensive abilities along with the determination and leadership he provided for his team. Michael Jordan moved to Wilmington, North Carolina while he was still young. Ever since he was old enough to walk, he had a strong love and passion for basketball. His sophomore year of high school, he tried out for the school basketball team. Unfortunately, he failed to make the cut, but his determination and love for the sport did not allow him to give up.

I think that that will solve a lot of the problems.” TJ Jacobs, a self-proclaimed Sneakerhead and shoe store employee, offers an explanation to the reason why Michael Jordan releases a limited amount of shoes. “It wouldn’t be an exclusive shoe or as popular if everyone could get it. The shoe wouldn’t have the same value.” Jacob says he not only camps out for shoes for himself, but he buys pairs that he can sell to people who couldn’t get a pair. He says that he once bought a pair of Jordan Galaxy Rookies for $400 and sold them for $600. There is a lot of money and time invested in the marketing and selling of Jordan sneakers, and the brand continues to

Today, athletes around the world have been identified as role models. Athletes demonstrate certain qualities such as determination, confidence, focus and drive. Providing individuals with this positive image can encourage many to accomplish their goals. One athlete who demonstrated these talents and many more, one who dominated his craft, Michael Jordan. Michael Jordan who is arguably the best player to ever play the game of basketball, has become an inspirational figure for those who plan on pursuing a career in the game of basketball.

After Nike signed Michael Jordan Phil Knight came with the idea that Michael Jordan could have his own logo or his own brand under are name. Nike needed that new style or something that would change the game. Since they had Michael they needed ideas. Jordan needed a name and a shoe. So Jordan Used his last Name to create the “Nike Air Jordan Retro 1”. But the turn for success in Jordan’s really came during the year 1987. Jordan shoes were selling like hot cakes. But even before success there was another downfall for Jordan. Jordan’s original designer was a failure after The Air Jordan 1. But Nike made some adjustments and they hired the soon to be “Legend” Tinker Hatfield. Tinker came in with a idea that would forever change The Air Jordan Brand. Tinker designs inspired Jordan. When Tinker ideas went on the market. The Air Jordan Brand really took off. The Brand became a household name. And Month after Month. Retro after retro and Jordan while playing started winning titles and becoming a legend. Jordan became a household name. Many people started endorsing Air Jordan Brand. Players in the NBA started wearing air Jordan’s. Phil Knight’s vison came to truth for the brand. Now Air Jordan Brand is worldwide and have become a National corporation and have a lot of partnerships across the world in places including China, Europe and India. Phil Knights Vison for “The Air Jordan Brand” was exactly what he wanted it to be. Even though there was many downfalls Jordan’s Career turned out as good as his

A few years later in 1984 Nike had decided to sign their first signature athlete for basketball, Michael Jordan. Michael Jordan debuted his first ever signature sneaker in 1985, the Air Jordan 1 in a red and black colorway to match his team, the Chicago Bulls, uniform. The Air Jordan 1 was banned by NBA Commissioner David Stern because there wasn’t enough white on the shoe. Jordan continued to wear his shoes anyway and each time he wore them on court he was fined $5,000. Most would think that Jordan being fined was a bad thing but Nike brilliantly used it to their advantage as a promotional tool for their Air Jordan advertisements. Nike would now advertise the Air Jordan 1 saying that it gives you an unfair advantage against opponents. This only drove Nike sales up and to abide by the commissioner’s rule they created a black, red, and white colorway for Jordan to wear for the rest of the 1985-86 season. As Jordan continued to become a better and better player Nike continued to release more and more Air Jordan sneakers. Many say that the Jordan Brand saved Nike and Nike would never be where they are today if Jordan decided to sign with another brand. Jordan’s shoes are known for adding color to the court for the first time and after his signature shoes released other basketball players began to release their own colorful shoes too. Even though Jordan is no longer playing on the court, his legacy is still living on

For further analysis on Nike’s design oriented focus, we will be looking at the product line of Nike Jordan Shoes. The Air Jordan shoes are consumer focused shoes that provide trendy designs associated with the growing basketball culture in North America, started by basketball icon Michael Jordan. In 1985, Peter Moore who was working for Nike as a lead designer wanted to create a product that would relate to individuals and provide an emotional and social connection to pure design by relating it to a player that revolutionized the game of basketball. Many argue that this was the shoe to start the current fashion culture of athletic shoes. Michael Jordan was drafted third by the Chicago Bulls in 1984, and in commemoration for that event, the Air Jordan I was created with a striking balance of red, white, and black representing the Chicago Bulls. With the famous Nike Swoosh logo on its design, Michael Jordan wore the shoes in every game that he played that season getting paid $2.5 Million by Nike for an endorsement deal. It was the start of a design revolution by Nike and was one of the most attractive shoes at the time. In the next 33 years till 2017, the Nike Air Jordan has made Nike a fortune worth over 2.25 billion, through their excellent design and significant part of culture and society. Today individuals are a part of the #Jumpman movement with over 13 million followers on Instagram, Nike has used their ability to market their infamous design of the Jordan logo (a man jumping with a basketball) to create social value and create an inclusive social movement of athletes all around the world. This is what Nike is using to grow revenue and according the end of year fiscal 10K report that Nike filed with the SEC, they