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Michael Jordan Research Paper

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Today, athletes around the world have been identified as role models. Athletes demonstrate certain qualities such as determination, confidence, focus and drive. Providing individuals with this positive image can encourage many to accomplish their goals. One athlete who demonstrated these talents and many more, one who dominated his craft, Michael Jordan. Michael Jordan who is arguably the best player to ever play the game of basketball, has become an inspirational figure for those who plan on pursuing a career in the game of basketball. Not only has Jordan established himself as one of the greatest to play the sport, but he has also established himself as a successful business man. In the mid 80’s Jordan was drafted into the National Basketball Association (NBA) where he would …show more content…

This release caused much controversy leading to the shoe being banned in the NBA because the colour way used violated colour regulations set by the association. Many believed that the ban would hurt the brand but instead the ban increased the demand of the shoe in the market.The ban created a name for the Jordan brand in not only the NBA but also in the sneaker world. This expanded the brand to release a new and improved sneaker each NBA season alongside various colour ways of each sneaker. With the different releases of the sneakers, many because fascinated with the variety. Having a variety to choose from led to the shoes becoming less than just a sneaker and more of a collectors item. The Jordan sneakers becoming collector items increased the demand of shoes in the market which led to the expansion of the design process to meet the needs of the consumers. As designs expanded, each shoe became more and more unique which allowed for the sneakers to remain in style even till this day. Though there were many brands that came into competition, Michael Jordan’s popularity and the sneakers uniqueness kept the brand at the

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