Michael Jordan's Social Media Analysis

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

The rise of social media has been a global phenomenon since internet giant Facebook began, with one in seven people having a Facebook account (Hennig-Thurau, Hofacker & Bloching 2013). This has had an impact on the marketing environment in several ways, with the two most notable being increased active participation and a strong level of networked interconnectedness (Hennig-Thurau, Hofacker & Bloching 2013). These two changes have shifted the power from the marketer to the consumer, as the regular consumer now has access to vast amounts of information and has the ability to amplify their opinion globally (Labrecque et al. 2013). For this reason, it may be argued that in the 21st century, marketing occurs among consumers, and is no longer purely

With the influence of online websites and social media, marketers are able to endorse their creation

Facebook, Twitter and YouTube are popular social media platforms that millennials frequent. Facebook and Twitter are perfect outlets for Star Athletics to keep the consumer in the know about the brand and new products. Using these social media platforms will allow the company to interact with the consumer in real time and track responses about the brand through consumer post and hashtag tracking. YouTube vloggers also known as micro-influencers can do product reviews and give their honest opinions about the brand and product. Their audience is far smaller, but the level of engagement, trust and authenticity that a micro-influencer can foster with his or her followers makes it exponentially more likely that their audience will travel through the funnel. Micro-influencers’ engaged reach is like the ultimate stamp of peer-approved credibility that Millennials crave, which makes it exponentially more likely they will convert on that content (Burke 2016).

Before I embarked on my journey and moved to New York City, I was working as a marketing coordinator for a social influencer back home. With a small team size, I gained and learned skills required for many of the different aspects of the influencer business and within a year and half, I had the opportunity to work with many different brands and other influencers. I've gathered some industry tips influencer marketing tips I learned during this time.

In two years the company revenue was four times greater and it was able to uphold its famous sports athletes such as Michael Jordan and includes athletes such as Lebron James, Kobe Bryant, Kevin Durant, Tiger Woods, Lance Armstrong, Derek Jeter and Cristiano Ronaldo; teams include the Universities of North Carolina/Alabama, the National Football League (NFL), and soccer giant Manchester United Football Club. Nike then began to increase and expand its visibility, popularity and brand awareness. At this point, people wanted the products their favorite players, celebrities or team have because their associate the products with victory and triumph.

The question I have chosen to research is “Does an NBA player’s social media behaviour influence people’s opinions?” because I am genuinely interested in the aspects of NBA, and social media. My three methods of researching were internet research, social media research and a survey. My internet research information came from popular sporting websites such as Bleacher Report and NBA.com. Both of my social media research information came from Instagram, and my survey was created by myself using “Survey Monkey” and it was handed out to about 15 people to complete. Whilst doing my research on this topic, I was hoping to learn more about NBA, learning how players spend their leisure time and also learning about how NBA players behave on

Many international and local brands come to Vertic because of their strategic approach to advertising. Being a strategic partner with LinkedIn, Vertic became experienced in influencer marketing, and so I had the opportunity to understand how influencer marketing works. I learned to work on several strategy tools and programs

According to the article "Secrets of social media revealed in 1966" by David Aaker in Businessweek, many of the current principles embodied in Internet marketing were known amongst savvy persuaders even before the current technological age. A 1966 study by Ernest Dichter revealed that word-of-mouth persuasion was one of the most important motivational factors in brand choice. Internet marketers clearly understand this, given the degree to which they try to use online review websites such as Yelp and bloggers to convince people to buy products. This is often seen as more effective in reaching a cynical audience base than standard types of advertising. Dichter found that there were four motivations for a person to communicate about brands. "The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Sharing knowledge or opinions is a way to gain attention, show connoisseurship, feel like a pioneer, have inside information, seek confirmation of a person's own judgment, or assert superiority. The third (around 20%) is other-involvement. The speaker wants to reach out and help to express neighborliness, caring, and friendship. The fourth (around 20%) is

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The ultimate objective of marketers interested in creating effective viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a great probability of being presented and viral by these individuals and their rivals in their communications with others in a short period of interval

Few things in life go together as well as influencer marketing and inbound marketing—it’s truly a match made in heaven. In 2016, roughly 86 percent of marketers claimed they were using influencers in their inbound marketing strategies and most were looking to double their initial investments. It’s clear influencer marketing is taking the world by storm, but what makes it so effective? Why is influencer marketing working so well?

The term ‘Viral Marketing’ describes the phenomenon by which a marketing technique that uses preexisting social networking services and induces websites to pass on marketing message to other users and sites that creates a potential exponential growth in brand awareness and to achieve marketing objectives. It is a marketing strategy that focuses on broadcasting brand image and awareness hence motivating a buyer to purchase a product even though it might be more costly than other products. Kaplan and Heinlein (2011) further define it as an ‘electronic word of mouth’ whereby a form of marketing message is related to the company brand or product which is conveyed in an exponential growing way, mainly by the use of social media and websites.