preview

Michael Jordan's Success Is NIKE A Success

Satisfactory Essays
Open Document

On the marketing consequences, NIKE marketing achievement to the product into the hearts of consumers, but the orator Michael Jordan's superannuation and one of the partners Bill Bower man retirement, resulting in NIKE's business hurt a serious setback. NIKE should not just Michael Jordan alone to provision the overall situation, you can find other more well-known sports star, as there are now ratification star Kobe Bryant, can be powerfully sponsored and cultivated, making him the second Michael Jordan.

Get Access