Michael Kors Executive Summary

The consumer would then look at the top of the product display and find the line with the 69.99 price to gain the 39.99 actual sales price of the product.

Price & Offer Structure- A price structure is a segment set at various stages for pricing to

Kohl’s is a family-focused, value-oriented department store and website. Kohl’s mission: “To be the leading family-focused, value-oriented specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and exciting.”1 In fact, the last fifteen years Kohl’s has remained true to their mission of operating as a family oriented department store featuring quality, name brand merchandise at an excellent value to its customers.2 By opening other stores throughout the U.S. during years 2000–2010 Kohl’s sales grew by leaps and bounds. Kohl’s strategy again, was simple and true to its core mission: affordable clothing, great customer service, easy to navigate stores

--Last say that if any of the items are ordered online, there will be a shipping fee

Kohl’s Corp. was founded in 1962. , and has grown into a company that had revenues of over $19 billion in 2015. Their headquarters are in Menomonee Falls, Wisconsin and is a family-oriented department store that sells national brands and private label merchandise of apparel, shoes, accessories, and housewares. Kohl’s competes with other department stores and discount stores for the middle-income shopping target market. The names brand products that Kohl’s offers are not typically available at the discount stores and Kohl’s focuses on controlling costs so they can offer lower prices than their department store competitors can. Kohl’s low cost and higher margins are the result of lean staffing, state of the art management information systems, and creating operating efficiencies by centralizing advertising, buying and distribution.

In 2003, they excess inventory that was “built up based on previous years of strong sales” (pg. 9). Their sales decreased by 1.6% which indicated that their expansion slightly bottomed out. After this, Kohl’s decided to start a new line of clothing to compete with the likes of Banana Republic and Perry Ellis. Their Apt. 9 brand was designed to appeal the middle class customer. In 2007, Kohl’s decided to offer more products online that were “not generally available in its stores” (pg. 9); these products include many home furnishings, dinnerware, electronics, and children’s toys. Later in the year, Kohl’s expanded its athletic department striking a deal with Fila. This agreement led to an exclusive deal to sell athletic “apparel, footwear, and accessories for women, men, and children” (pg. 9). Also, this deal is special as it gives Kohl’s a large amount of control over the Fila product line. The main part of this deal consists of Fila controlling only the manufacturing of its footwear and consists of Kohl’s controlling “the manufacturing, production, distribution, sales, and marketing of the FILA SPORT apparel and accessories” (pg. 9).

The pricing strategy that I chose is marketing objectives. Our company will deliver on this strategy to this stand by competing with our competitor’s stand. Our competitor, Jimmy, manages the Lemonade Stand “Liquid Yellow” charges $1.50 for one cup of lemonade. However, they use artificial ingredients, such as artificial flavoring and coloring, white sugar, etc. My company decided that we want to have a price that is higher than Jim’s price. We decided that we want to charge $2.00 for a cup of lemonade. We decided to charge this price because unlike Jim’s stand, we use all natural ingredients, which cost more than artificial ingredients and are healthier for you than artificial ingredients are. That is my company’s pricing strategy.

Kohl’s Corporation is a Unites States based specialty department store that carries exclusive and national brands for various product lines. Their product lines are set up like boutiques lines. They carry limited but quality collections.

The company has been in existence for over 50 years, since 1962. It was founded by Maxwell Kohl. Kohl’s headquarters currently reside in Menomonee Falls, WI. The company has over 1000 store locations. Being a retailer company, our product line is expanded and has a variety of brands, both private and national. To name a few for an example; Vera Vera Wang, Nike, Columbia. The target market of the company

The New York Times states, “Kohl’s Corporation is a specialty department store. As of January 31, 2015, the company operated 1,162 department stores in 49 states and e- commerce website (www. Kohl’s.com). The company sells private label, and national brand apparel, foot wear, accessories, and beauty and home products. Kohl’s Corporation is one of the largest discount department store chains in the United States. Targeting middle-income shoppers buying for their families and homes, the chain maintains low retail prices through a low cost structure, limited staffing, and progressive

Pricing is important when marketing a product. The determining factor for the pricing is the material, time to make, amount spent on marketing and promotion of the product. The goal in providing such a product that is moderately

For most residential and non-industrial or wholesale needs, LTR shipping is your best option. This option is the least expensive and allows you to

Michael faced challenges along his road to success. His plan was to graduate from college but that plan changed when he dropped out of the fashion institute of technology after 9 months. He worked for a boutique then was able to get his brand bigger and more recognizable but a bankruptcy in 1993 forced Kors line to discontinue for a period of time

When trying to determine the correct price, a number of factors must be considered: the market and its segments, the size of each segment, the ability to reach each segment, what distribution channels to target, whether to vary price by segment, the usefulness of promotional offerings, and whether the goal is to skim or penetrate each market.

d. a price that includes both the cost of the product plus transportation to the buyer