Michael Kors

Foreign features of women have become more attractive to people in society. Many women strive to look like more than just tall blonde girl with blue eyes. Society has recently turned the tables making the foreign look more preferable. Having the “look” that some seek for has given me more confidence and love in who I am.

Omega (part of the Swatch Group portfolio of brands), was facing a similar demise in the early 1990's and successfully repositioned itself and became a major profit driver for the group. It achieved this by carefully selecting its marketing programs and drastically trimming its product line from 2,500 to 130. This strategy needs to be applied to Swatch, which focuses on the basic and middle-priced market. This is supported by the fact that the number of resellers dropped from 3,000 in the early 1990's to 1,200 in 1998. Swatch needs to apply a SWOT analysis and determine which product lines are successful in this market space and drop the remaining products. In addition, the Swatch Group needs to look at their consumer base and determine if it would be profitable to launch a new product line that captures past consumers who have now progressed to the next stage of their lives and are desiring a more expensive and sophisticated watch. A marketing campaign needs to be chosen that helps attract new consumers in the basic and middle price market focusing on the smaller number of brands and a separate campaign should be created that focuses on

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

According to the mission statement of Anthropologie: “Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.” UO considers the relationship it has with its customers before making decisions that affect them. Therefore, UO has kept in touch with customers continuously by utilizing various platforms such as SNS messages, connections with its online store, campaigns, events, and social media. In 2016, the growth rate of the company of retail segment is 1.6%, $47.4 million (URBN FY 2016 Annual report, 35). The basic concept of gaining inspiration from customers forms a diverse and progressive corporate culture; this is the driving force behind the development of the

The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within the market and any outlying challenges the brand has navigated through.

Michael Kors was born on August 9, 1959, and was raised on Long Island. He moved to

2. Facts- Abercrombie and Fitch is a national clothing retail chain that is designed to come across as preppy and modern to appeal to their relatively youthful market. Their stores require that employee’s meet a certain standard of appearance, and requires that it’s employees follow a “look policy”, in which mentions the banning of black clothing items and “caps”, though no specific definition for caps is stated in said looks policy. In a potential employee’s interview for a job placement within Abercrombie and Fitch stores, if any mention of the “Looks” policy is mentioned, the interviewer is required to notify someone in their Human Resources Department, who determines if an accommodation can be made and if so, how much of one as well. In

My plan would be to develop a new activewear division for men within the Michael Kors collection and brand. Activewear apparel is booming and the retail industry has seen an increase in sports-inspired clothing and activewear not only as workout apparel but as daywear since 2014. The Michael Kors collection would like to introduce an activewear category for men and compete with other brands in capturing the reported market share of ‘S42% to $270 billion over the past seven years’ (Morgan Stanley) in active wear.

High-end watches fetch top dollars in the market. They ooze elegance, wealth, and class. A watch reflects the personal style taste and character hence they are more than just utility. the questions that always comes to mind is, "Where and how can I sell my watch conveniently?".

Michael Kors’ mission statement is “to bring our vision of a jet-set, luxury lifestyle to women and men around the globe. Our products, emblematic of the highest standard of quality, include apparel, accessories and beauty. Our lifestyle-driven company embraces the highest standards of creativity, quality, technology and human resources”.

Also in order to become a successful fashion brand there comes in 3 mantras: Produce clothes that people want to wear. Sell enough clothes for more than you made them. Lastly, get into the loop and keep repeating the first two.

1. What factors have led to higher prices in Europe than in the United States for Hilfiger merchandise? What problems might Hilfiger encounter by having higher prices in Europe than in the United States?

From the case study of the 20 years sales comparison chart of Levi’s and GWG. There is a drastic change

As Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong (Fourth European Edition) points out “Before setting price, the company must decide on its strategy for the product. If the company has selected its target market and positioning carefully, then its marketing-mix strategy, including price, will be fairly straightforward.” The Christian Dior Watches’ new collection watches’ target market is

Leather goods are now no longer restricted to jackets, coats, belts and boots. Many other fashion accessories are also manufactured with leather attracting a lot of attention in the market. Due to their durability and high glam quotient, fashion designers feel it is essential to have a leather jacket or boots. Designer leather items are hitting the runways and ramp shows in a big way. They give better value for money in the long run. Various products such as trench coats, halters, bags, handbags, and upholstery can be manufactured using the eco friendly leather.