Michel Shaps Winery Case Crispin Gutierrez Essay example

1145 Words Feb 19th, 2015 5 Pages
MICHAEL SHAPS WINERY: EVALUATING THE “CUSTOM CRUSH” OPPORTUNITY

Case Analysis

This report is consistent with our signed Academic Integrity Form on file with the instructor.

Name: Crispin Gutierrez (100281381) Due Date: November 4, 2014 Instructor: Amanda Bickell

Definition of Success

In order for Michel Shaps Winery to succeed by achieving a wine production of at least 25,000 cases over the next five years,
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Additionally, Virginia has gone through recession, which has taken out of business many small companies who are not able to comply with the political regulations or do not have the funds to use the technology to achieve economies of scale9.

Decision Criteria

1. Increases production to at least 25,000 cases over the next 5 years 2. Promotes and protects MSW to maintain the brand and company reputation. 3. Production and distribution channels that provide a contribution margin of at least 40% over the next 5 years 4. Financial: Requires fewer units/revenue to break-­‐even and provides the highest profit.

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