Michelob Ultra Beer Target Audience

She is also holding a donut in her second hand and is in the process of dunking the chocolate icing donut into the cup. The man is also good looking and has dark brown hair that is neatly groomed. He is smiling and has white straight teeth just as the woman does. He has some light facial hair otherwise known as “scruff” that appeals to some women as being sexy. Neither him nor the woman have any imperfections on their skin and are both very nicely dressed and neatly groomed. This advertisement portrays how couples supposedly act in society because isn’t everyone perfect? I think not. Kilbourne also explains how advertisements tend to portray a perfect couple or a perfect moment in time that normally would not happen, just as shown in this ad (Killing Us Softly). The advertisement in the Sports Illustrated ad is a bit different, or should I say, a lot different. The ad portrays four friends sitting in a car. There is a Caucasian male and female and an African American male and female. Neither of the African Americans are very dark which Kilbourne also mentions is very common among advertisement agencies. They are all smiling and appearing to be having an amazing and fun time. The Caucasian male is sitting in the front seat of the car and wearing sunglasses while holding two thumbs up. The African American male has his arms wrapped around the African American female and Caucasian male. The Caucasian female is

advertising until the end when she is taking a small bite of the burger. This ad gives clear image of what woman's body should

These parts include the woman drinking the soda, the can, and the words that read “the new skinny can.” The part of this ad that was the source of the most controversy is the words. The Pepsi Company first showed off this new can design at New York’s Fashion Week. They said that it was created in celebration of beautiful and confident women. This statement suggests that to be classified as a beautiful and confident woman you have to be skinny like the woman in the advertisement. It didn’t take very long for people to begin criticizing the ad. One criticism that was made about the advertisement was that it was disrespectful to people who could be considered overweight. They also said that the comments made in the ad were both thoughtless and irresponsible. Pepsi claimed that this is not what they intended. They said that the skinny can is the perfect combination of today’s modern style. But what does that mean? Does that mean that today’s style is to look skinny? Why else would they emphasize that the can is slim as well as attractive and stylish? The advertisement is obviously trying to make a connection between women's want to be skinny and the Pepsi can so that they can sell more of there product and make a larger

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

This is suggesting that she has already fallen into the lifestyle of an alcoholic. She is minimizing her life’s problems. She is also directly implying that she still doesn’t want to conform to the normal girls in beer ads. She is representing herself as a different person in the ad but still glorifying the same concept. Which this concept being if you drink this beer you will…

A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering

This ad is multidimensional in the way that it demeans women. The first layer is equating the women with inanimate objects. The women are being scaled down to the size of beer bottles as though they were barbie dolls, meant to be played with and molded by the hands of the viewer. The model lays with her legs spread and her chest pushed out in a hypersexualized submissive pose. She looks up at the viewer with a coy smile. Ads like these are meant to sell to an adult male audience. They are made by men with the intention of making money and the understanding that if you offer a typical American male the idea of sex with a physically attractive woman and equate that to a product, he will buy almost anything. This type of imagery also affects how women feel that they should act. Viewing images of women as sex objects in these submissive poses causes women to feel that they are only valuable if they fit the ideals put in place by the heterosexual male gaze.

Jean Kilbourne (2010) in the video Killing Us Softly 4: Advertising’s image of women pointed out that people always assume the women in advertisements have the perfect look and a good figure. Many women even feel ashamed when they failed to achieve ideal beauty and retain slim figure after they saw the advertisements. I agree with her idea that the advertisement depict women in a very dangerous way. Many people started to judge women by perfect look and slim figure. These kinds of advertisements may do harm to women’s health mentally and physically, especially to teenagers, when they are trying to achieve perfect appearance as perfect women depicted in advertisements.

"Whether unconsciously reproduced or deliberately crafted to appeal to the psychic contradictions and ambivalence of its intended audience, the disparity comes from the recesses of our most sediments, unquestioned notions about gender" (Bordo 170). The woman in the ad is looked upon as being able to control her eating habits, but also able to control herself while on the other hand men eat freely. These types of advertisements work well because society has given them reason to.

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

Michelob is trying to persuade the common active person to have a beer that is not going to intervene with their lifestyle but to incorporate it within their lives. This ad probably doesn't convince a person to drink but maybe to go for a run along the beach or go to the beach with friends, though the rhetorical strategy of the ad is to try and get the consumer who is healthy to enjoy this beer that is low in carbs, calories, and alcohol percentage. With such a light beer consumers will have the impression that they can still have the drink and maintain their fitness goals. Promoting this within the ad allows Michelob to speak to the fit community and persuade them to have this drink as their main choice all the time. The two images are used to compare and contrast the ideas of being fit and healthy and enjoying life while

The copywriter gives the reader the shock factor of an outlandish and borderline sexist statement “ If you drink like a man you might end up looking like one”. This statement is sure to raise eyebrows for the same reasons it attracted my attention such as what classifies as drinking like a man, how exactly would I “look like one”, and how much do you have to drink to get negative side effects. The ad may also slightly offend women because it insinuates that it is okay for men to drink much more and to an extent that may be true depending on alcohol tolerance; however, it was stated a little

The fantasy in the Coolsculpting advertisement is one that is used over and over again. It is the idea that women need to be thin in order to be happy. This advertisement blatantly targets anyone who has weight or self-esteem problems and forces them to imagine being thin and pretty. The woman in this advertisement gives the impression that she is finally able to look in the mirror without fear or shame. She feels confident and beautiful. She may even be able to love herself more.

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.